Easy Ways To Enhance Your Event Experience

When you are organizing an event or a part of it, you have a lot to think about it from a branding and signage point of view. Whether it is your banner, counter sign or kiosk, there are several ways to attract customers to your booth or event. One of the most important aspects to keep in mind, is the ease of finding signage and visual graphics that entice customers to your booth.

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Signage options to attract customers to your event:

Floor Graphics:

Floor graphics or Floor signs are an extremely effective way of catching customer attention. Whether it is a decal at the entrance or a set of arrows that lead them directly to you, these are often a first touch-point for customers and will leave a lasting impression. More importantly it makes things easier for the customers to find you.

Digital Signs:

Keep your audience informed with the help of digital directories or interactive displays.  Stand-alone kiosks or wall mounted screens can display multiple messages during your event. Giving regular and real-time updates on activities, event schedules, offers and other visitor information makes it much easier for a customer to come right to your kiosk, booth or event.  

Table Graphics:

Every office space, store space or facility has tables. These are great opportunities for you to showcase your brand and keep reinforcing your message. They also add life to otherwise dull tables and are wonderful differentiators. Watch, as you start seeing Instagram posts of your tables! They can also help identify areas of the office, and the use of those particular tables in a more personalised manner as required.

Structural Signs and Graphics:

Highlight the power of existing structures at the event venue. Whether it’s a wall, floor, staircase or elevator, these areas are often more crowded in any event. After all, everyone has to come through these to get to you. If you show people the way and direct them to your booth, you will surely see a tremendous improvement in leads generated at the event.

Wearables:

It is incredibly important that people should easily identify your event staff and security guards. Give your staff event-branded T-shirts, hats and badges so that attendees can easily find them, and know from whom to ask for help or directions if needed.

Window Graphics:

Window graphics can be used to extend branding to the exterior décor and can have a practical use in blocking the sun or areas that you don’t want outsiders to see. Displaying contact information and exhibiting products or service photographs in action can make your business find more reach.

Choosing the right mix of signage for your event:

Depending on whether your event is an outdoor or an indoor one, your options can vary. Weather also plays an important part if it is an outdoor event. Take care to thoroughly inspect the venue and identify the best options for signage placement. If the venue has multiple entry points, or if customers need to access the main area through staircases and elevators, then these areas are great vantage points. In the case of an outdoor event, you will have floor areas that can be emphasized with structural signs around the area, to maximize footfall.  

Conclusion:

Multiple options exist while choosing the right mix of signage to improve your event experience. Opting for the right one begins with a clear understanding of the layout of the venue. Identify key areas where you can feature path-bearing signs to direct traffic to your event, booth or kiosk.

Interior Signage To Improve Your Brand Image

When it comes to signage, a lot of emphasis is generally given to exterior signage and branding. A key aspect in extending this brand recall memory and imagery, is the use of interior signage. Interior signs are a great extension of your brand and can do wonders to further add value to your company’s products or services.

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Interior signage options to increase brand visibility:

Floor graphics

Adding floor graphics to your stairs and hallways can do wonders to spruce up dull areas and add life and color to your space. You can use them to reinforce key messages or simply just as directional signs. The power of high-quality floor graphics and creatives is under-rated.

Wall murals

In case you like to add a famous quote, inspirational words or even wish to communicate key messages about your brand, wall murals can be extremely engaging for customers who visit your space. Transform the area with soothing images to create a warm atmosphere within the office space.

Table graphics

Every office space and storage facility has tables. These are great opportunities for you to showcase your brand and keep reinforcing your message. They also add life to otherwise dull tables and uniquely differentiate them from the others. Watch, as you start seeing Instagram posts of your tables! They also help identify specific areas of the office with tables, which can be personalized as required.

Window graphics

Window graphics can be used, to extend branding to the exterior décor and can have a practical use in blocking the sun, or areas which you do not want to be visible to outsiders. Displaying contact information and exhibiting product or service photographs in action ,can make your business look more appealing.

Glass graphics

The use of graphics on the glasses within the office offers you a lot of area to work with. Most office spaces or facilities have a lot of glass partitions which can be covered with graphics to showcase the brand or messages. They not only offer privacy but also make the space lively in the process.

Which interior signage works best for you?

So how do you go about choosing the best interior graphics for your space? Well the answer to the simple question, “What does my space mostly consist of? ” will help you . If you have more of solid walls than glass partitions, then wall graphics or wall murals might look impressive. Do you have a lot of open floor space or staircases within your facility? If yes, then floor graphics definitely should be  considered to make the space look cheerful.

Conclusion

Several options exist for interior branding and you need to understand the space available, in order to decide which form of interior branding you want. Think a bit about what makes up most of your space and then work towards filling them with engaging and lively interior branding.

Improving Brand Visibility with Signage

The most pertinent question as an owner or marketing lead for a company is whether people can find your business easily. Simply putting up one sign on top of your doorway may not be enough. There are other creative ways to improve your brand visibility and keep your company name etched in people’s minds.

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Signage Options to Increase Brand Visibility

Monument Signs

These can be made from stone, metal or even wood. They look grand and will remain etched in a person’s memory once they pass it. They are built to last and can withstand the elements extremely well. They are generally stand-alone structures at the front of a building or driveway. A custom backlit graphic panel or digital display can be used to further enhance the impact of the sign and portray a brand’s personality.

Floor Graphics

The power of high-quality floor graphics and creatives is under-rated. If a business is located close to a main street or in the path of a lot of thoroughfare then floor graphics can greatly enhance brand visibility. They can grab attention very quickly and serve as a great medium to share key messages, or lead potential customers right to your front door where they could be greeted by you.

Window Graphics

Window graphics can be used to extend branding to the exterior décor and can additionally be of practical use by blocking the sun or areas that you don’t want outsiders to see. Putting contact information and showing product or service photos in action can make your business more easily discoverable.

Vehicle Graphics

Vehicle decals or graphics can serve as a great advertising mechanism and at a relatively low cost. If you have run a business that requires a fleet of cars or quite simply, makes you move around in your car a lot then this is a must-do. Take your branding on the road with vehicle graphics to spread your message and promote your business with every mile driven. When not on the road, park your wrapped vehicle in a high traffic area to get noticed.

Digital Signage

Using digital signage is a great way to get noticed because of the flexibility and creativity it offers. With digital signage, including LED screens, scrolling outdoor signs and interactive kiosks, you can customize and communicate multiple messages to people using colorful graphic, motion, and if desired, even sound.

Choosing the right option for your business

While several options exist as listed above, choosing what works for your business is key. Depending on where your business might be located coupled with the budget you may have in mind, a mix of a few options would be ideal. It is worth investing in quality branding as this lasts a long time and is generally a one-time cost if done right. Spend some time to evaluate the best mix for your business.

Conclusion

Multiple options exist to increase brand visibility. Based on location, type of business and budget, an owner or decision-maker can consider more than one option to best enhance their brand visibility.