Friday, 29 November 2013

The Popularity of Channel Letters

Channel Letters are one of the most popular forms of lettering for outdoor and indoor advertising. They are extremely attractive three dimensional, individually designed and cut figures/letters that are the future of branding, particularly for image conscious businesses. These signs can be fixed to a wall or any other illuminated or un-illuminated structure. The owner can rest assured that the letters won’t chip, dent, fade or corrode easily.

Reasons behind the popularity of Channel Letters:

Ø  Channel letters are popular because they are available in a variety of colors and faces. They can also be obtained in several styles including Times fonts and Helvetica.
Ø  These signs are flame resistant and cannot be arched. The main reason behind this is the latest injection molded plastic body that offers complete protection from arching and flames.
Ø  Channel letters require minimum to no maintenance, once mounted on a wall or on any other structure. Hence, they are extremely cost effective.
Ø  They are very easy to install and are available in a range of acrylic face colors.
Ø  The signs can work 24 hours a day without any hassle.
Ø  They are easily visible from long distances
Ø  Such letters are drilled easily for installation and come pre-primed for easy painting.

The Various Types of Channel Letters:

There are essentially three types of channel letters:

Ø  Standard letters
Ø  Reverse letters
Ø  Letters with 'open' faces

Standard letters are believed to be the most popular and are created from U-channel base and colored Plexiglas faces. Reverse Letters, on the other hand, have metal faces and a plastic backing. These signs do not touch the surface when mounted and look exceptionally beautiful at night. The third kind of channel letter is the one with an 'open' face. Open since raw neon is kept uncovered so that it remains visible.

Channel letters can easily be customized to meet the desired specifications of a business, without having to compromise in effectiveness and quality. These signs can easily be made to compliment the architecture of a building.

Method of installation:

Letters can be mounted directly on the wall, or on a rectangle box known as a raceway. Signs that are mounted individually look more attractive in comparison to raceway mounted. However, raceway mounted is a lot cheaper and easy to install. Individually lettering generally takes time as it needs to be done one letter at a time on the wall.

Laws Pertaining to Sign installation:

One of the things that need to be considered before using these signs is the laws that govern business signage. These laws speak on things such as the material, size of the signs, energy usage, illumination, and installation and placement requirements. Local communities, too, may have additional zoning laws regarding signs. Businesses must make sure to check the local laws in the area before taking their final decision on signage system. It is not advised to go against regulations.

When a business is looking to advertise using Channel letters it becomes extremely important that it collaborates with experienced manufacturers who have the technical experience and expertise to handle an assignment professionally. This is done to make sure the signage serves the owner for several years without him having to sustain maintenance costs. One of the best ways to find out about good providers is by researching about them over the internet. Most sign makers in California have their own websites that display their work and experience. An efficient and good supplier of these channel letters should be able to offer a vast variety including, face-lighted letters, fabricated aluminum letters, back-lighted letters, LED, customized logos, neon channel letters, and the like.

Wednesday, 13 November 2013

Why Choose LED Displays for Advertisement

If you are looking for exterior signs for your company, you have probably come across LED displays, also known as Electronic Message Centers, LED signs, and the like. What are LEDs? Light emitting diodes are unique diodes that emanate light when they light up with the electron movement inside the semi-conductor chips. LED technology is becoming the preferred source of lightning quickly because it provides several benefits’ over traditional light sources. Here are few of the advantages of choosing this technology for the exterior sign needs of a business:

The various Advantages of using LED:

Ø  LEDs for illuminating signs are extremely durable and can be used for thousands of hours.
Ø  LEDs tend to radiate a "cold light", i.e., they generate a lot less heat in comparison to other technologies. This in turn means less wastage.
Ø  LEDs are extremely energy efficient. They use up less energy to generate brighter displays that tend to create greater flexibility and readability of use than conventional billboards and signs. While the initial cost may be a little higher up depending on the chosen options, the price of running such signs is minimal in comparison to other kinds of signs.
Ø  LEDs are created in a variety of different colors, and with proper mixing schemes that generate millions of colors.
Ø  LEDs are very cheaply priced, making these displays very affordable. In fact, if bought from wholesalers, these lights are available at dirt cheap prices.
Ø  LED signs that are resistant to weather and low in maintenance are available through leading distributors.
Ø  LEDs offer attractive moving messages that communicate a message instantly and command attention.
Ø  Some of the suppliers also offer eco green feature that is environmentally friendly and permits you to manage the brightness of lights, saving costs and energy.
Ø  Modern light boxes are a lot slimmer than the conventional fluorescent boxes. Due to this, they take up a lot less space, sticking out a lot less from the wall and are more appropriate for use in constricted spaces like hallways and corridors.
Ø  Modern LED light boxes are extremely easy to access. Hence, posters can be changed efficiently and quickly. In-house LED displays can have snap frames or simple magnetic frames. The ones for external usage can also have secure fastening or a lock so that only authorized members can access the poster.
Ø  Another thing about LED signage is that they are very easy to maintain. LEDs hardly ever burn out.

Whether an individual owns a restaurant, a bar, a store, or any other business, advertising is extremely important. And being able to attract people walking by can be done by effective signage. LED signs have come a long way in offering people a cost effective medium to market.

These days, LED signs are available in thousands of different sizes and color options. From traditional scrolling text LED signage to huge signs that can be seen from several feet, these signs are a fantastic way to endorse a service or a product. LED technology has certainly enhanced in the last few years. In fact these signs come with technology where they can even display full motion videos, and several text effects and graphics. There is almost countless number of hues available, and these signs can be created from both outdoor and indoor applications.

However, when getting them made, it is important to hire a reputed sign making company. Good sign makers use the best material and the most creative ways to design light boards. These signs are not only well made but are also capable of attracting people who see them.