tag:blogger.com,1999:blog-26646368259556388702024-03-13T05:37:17.569-07:00Sign My Signs - Sign Making Company Santa ClaraRead this blog to learn more about different types of signs, sign creation tips and more.Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.comBlogger81125tag:blogger.com,1999:blog-2664636825955638870.post-85659551359827461612019-01-23T03:02:00.000-08:002019-01-25T03:03:31.975-08:00Creating Signs That Attract Customers<div dir="ltr" style="text-align: left;" trbidi="on">
The world we live in
is increasingly dominated by technology and when it comes to marketing and
advertising, people tend to look at online and mobile publicity avenues as the
way to go. However, while electronic media does play a major role in business
promotion, the <span style="mso-no-proof: yes;">signboard</span> is still a key
factor in attracting customers.This is something that all business people have
discovered. While the type of sign may vary, its importance cannot be disputed.
According to a recent survey, over 60% of small business owners in the age
group of 18 to 34 place value on creativity and uniqueness whereas those of the
older age group give more value to the content of the sign. Either way, the
importance of creating signs that attract attention to a business cannot be
argued upon. There are 3 key factors that need to be taken into account when
creating signs.<br />
<div class="MsoNormal" style="margin-top: 0cm;">
<span lang="EN-US"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxJrjhaJ339yHM7twfJct_H2kK2uDMPDj5c8bIK9gSoUfPu3uSFdwaKU654ONsX3y4rBNI_H-7vxBUgnrb8TEHeWgPIIW7GmnjsZdOzqW2wgeXwbvA0Hxhy_y5m1ivw5RJI_QWavMPsjo/s1600/sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="333" data-original-width="500" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxJrjhaJ339yHM7twfJct_H2kK2uDMPDj5c8bIK9gSoUfPu3uSFdwaKU654ONsX3y4rBNI_H-7vxBUgnrb8TEHeWgPIIW7GmnjsZdOzqW2wgeXwbvA0Hxhy_y5m1ivw5RJI_QWavMPsjo/s400/sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Courtesy : Pexels</td></tr>
</tbody></table>
<div class="MsoNormal" style="margin-top: 0cm;">
<b><span lang="EN-US">Color</span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<span lang="EN-US">Color is a critical
ingredient in a sign. Think of any well-known company and there is a color
associated with it – “McDonald’s yellow” is a good example. The continued use
of a pattern of colors will, over a period of time, make those hues part of a
business’s identity. If a hardware store uses black and gold for its signage,
both outdoor and indoor, these colors will become part of its identity and
customers will be reminded of it when they see this color combination – black
and gold means hardware. However, choosing the colors is something that
requires careful planning. It may be tempting to use “trendy” colors but trends
do not last and a color scheme that is trending today could be old fashioned
tomorrow. </span></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Readability</span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<span lang="EN-US">A sign conveys
information and this means that there will be text. Choosing the right font is
important. A flowing, artistic style of lettering will not convey the image
that a security company wants to convey. For this business, the font should be strong
and clear. Color plays a role here too. The contrast between the background
colors and that of the text must be such that the text is clearly visible,
while at the same time not clashing with the background. A sign with a green
background and light blue lettering will not be easy to read. Size is the third
factor to consider. The text must be large enough to be easily read while not overwhelming
the total image that the sign aims to create.</span></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US">Size</span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<span lang="EN-US">Size matters, but
bigger is not always better. A sign must be large enough to catch the eye of
those passing by, but not so big that it stands out like a sore thumb and
dominates the place in which it is located. This will create a negative impact <span style="mso-no-proof: yes;">with</span> people thinking that the sign,
irrespective of how good it is, is ugly and out of place.</span></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-top: 0cm;">
<span lang="EN-US">Combining these
elements to create signs that work, requires expertise in design and knowledge as
to what type of sign should be used for which application. That is why the
process of designing, fabricating and installing a sign is best left to a <a href="https://www.signmysigns.com/">professional sign making company</a><a href="https://www.blogger.com/null" name="_GoBack"></a> which will be able to strike the right balance and produce
signs that work in terms of bringing in customers.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-48083423063903888942018-12-28T04:12:00.002-08:002018-12-28T04:19:55.949-08:00How Marketing and Technology Trends are Shaping Signage<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="text-align: justify;"><span style="font-family: inherit;">Signage
has evolved rapidly since the 1990s in lockstep with advances in technology and
business models. Newer business models and more companies entering the fray
automatically call for more aggressive, unique and insightful marketing.
Signage has evolved from a mere necessity around the premises, to an important
component in the advertising story. Various influences from technology and
marketing trends are shaping modern day signage..</span></span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-family: inherit;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC5Vy2K20dR5kSay6qpQ_L7YHwac4TA4bLrlRIIyciNU1P7DUajFvdDAcwC3HVDS_XOMr3VpKcu68ibqkwnh9iHMJi0jKnsRBd7l-FhvfRSP4HVicTh3XP4NuhfQhbCVofq70h0rDhf0k/s1600/sign+my+signs.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" data-original-height="481" data-original-width="599" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC5Vy2K20dR5kSay6qpQ_L7YHwac4TA4bLrlRIIyciNU1P7DUajFvdDAcwC3HVDS_XOMr3VpKcu68ibqkwnh9iHMJi0jKnsRBd7l-FhvfRSP4HVicTh3XP4NuhfQhbCVofq70h0rDhf0k/s400/sign+my+signs.jpg" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: small;">Image Courtesy : Pexels</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-family: inherit;">Marketing trends shaping
signage</span></b><br />
<div class="MsoNormal" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 9pt;">
</div>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Simple
designs</span></b><span lang="EN-US">: Clunky signage
with a lot of messages crammed into it is becoming extinct. Simple and short
messages in unique, elegant and modern fonts are the rage. They stand out from
the clutter and scream “class” from a distance. Backgrounds and borders are
also more refined to help the text and imagery stand out.</span></span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Vintage
designs</span></b><span lang="EN-US">: Vintage designs
from the world war era have an antique value and bring a smile on viewers’
faces. This is being exploited cleverly by advertisers in industries where the
offerings are simple, and trust is important while buying. Hand-lettering, aged
timber, the worn-out look and various other techniques help recreate the
vintage look.</span></span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Newer
printing techniques</span></b><span lang="EN-US">: Wide-format
printers, flatbed printers and UV-resistant ink have all made it easy to
generate attractive and long-lasting signage, that can be used for outdoor
advertising such as banners, hoardings, <a href="https://www.signmysigns.com/">vehicle wraps</a> and signage at event
venues.</span></span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">3D
Printing</span></b><span lang="EN-US">: 3D Printing has
come a long way from being merely used to create models for architects and
medical institutions since the 70s. Today, it is revolutionizing signage with
its ease of generating unique, odd-shaped and intricate designs that hugely
differentiate advertisers from their competititors!</span></span></li>
</ul>
</div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-family: inherit;">Technology trends shaping
signage</span></b><br />
<div class="MsoNormal" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 9pt;">
</div>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">LEDs
for Neon lighting</span></b><span lang="EN-US">: Neon lighting which so far has been using gas
tubes at its core, is now being replaced by LED lights. The LED lights give
Neon signs more flexibility, making it easy to generate signage that is unique
in their look and feel. LEDs are also less expensive and more energy-efficient compared
to Neon-gas cores, thereby reducing the overall cost to </span>advertisers.</span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Digital
signage</span></b><span lang="EN-US">: Digital signage
maximizes the space available and capital invested in the signage space by
allowing messages to change constantly. This alone is driving many advertisers
to migrate to digital signage. Further, digital signage is evolving rapidly by
incorporating newer technologies that makes it more effective. Some of them are
interactive and self-service screens, touch screens, data analytics, 3D screens
etc.</span></span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Programmable
DOOH</span></b><span lang="EN-US">: Digital Out of Home
(DOOH) advertising which includes digital signage, radio and TV advertising has
also evolved with time. Unlike traditional DOOH which requires a lot of human
intervention and management, programmatic DOOH uses advances in wireless
communication, data analytics, smart software and special screens to program
the content to be displayed from time to time. This helps advertisers push
messages with considerable insight while reducing the overall cost and hassle.</span></span></li>
</ul>
<ul>
<li><span style="font-family: inherit;"><b><span lang="EN-US">Responsive
and dynamic content</span></b><span lang="EN-US">:
Interactivity is the buzzword everywhere. Touch screens which display
actionable messages help consumers make bookings or download information such
as brochures and data sheets. They can also choose to view more details on the
screen, play a different video, or listen to a testimonial in the background.
All of these help shorten the time to purchase.</span></span></li>
</ul>
</div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-family: inherit;">Conclusion</span></b><br />
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-family: inherit;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-family: inherit;">Signage
will keep evolving with time in order to stay relevant and reflect contemporary
trends. This opens up a world of possibilities for advertisers and helps them
maximize returns from their advertising spend. It helps achieve what marketing
and advertising Guru Peter Drucker hinted at, when he said “The aim of
marketing is to make selling superfluous”.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-36481083341529709202018-11-23T02:51:00.000-08:002018-11-29T21:12:06.686-08:00Signage Trends for 2019<div dir="ltr" style="text-align: left;" trbidi="on">
<b style="text-align: justify;"><span lang="EN-US" style="color: #000099;"><span style="font-family: inherit;">The increasing migration
towards digital signage</span></span></b><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">In the
last decade or more, signage has evolved rapidly to incorporate advances in
material science and printing technology to capture prospect’s eyes in
interesting ways. However, the static nature of older forms of signage limit
their utility. Business owners must upgrade their signage frequently to stay at
par with current industry trends. Not only is this more expensive but also less
efficient as many prospects are lost in the shuffle.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;">That is
why, across businesses, more and more business owners are phasing out older
forms of signage, in favor of digital signage. While the initial costs of are
higher, the dynamic nature of digital signage, the ease of changing the message
or its look-and-feel in real-time, offers exciting possibilities! <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp4dBNitOd9DACD14LhBwHVxM1w1ur4aE_V10XL1f05W-4W5x3bzsISxftGKT8QuJPuuBYqNBmWZ1D8mQdZs-atVQcfTjAikgxb4LIiRjktNNHeyvWApDv02ivCtgCM33H0Cg66ssYcQI/s1600/Sign+my+signs+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="258" data-original-width="385" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp4dBNitOd9DACD14LhBwHVxM1w1ur4aE_V10XL1f05W-4W5x3bzsISxftGKT8QuJPuuBYqNBmWZ1D8mQdZs-atVQcfTjAikgxb4LIiRjktNNHeyvWApDv02ivCtgCM33H0Cg66ssYcQI/s400/Sign+my+signs+.jpg" width="400" /></a></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099;"><span style="font-family: inherit;">Improving communication outreach<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;">1. Unlike
older forms of signage that had a one-size-fits all approach to signage,
digital signage recognizes the fact that no two prospects are alike. The needs
and concerns of one prospect can be vastly different from another. Digital
signage offers more personalization and interactivity which help address
various categories of prospects meaningfully.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;">2. Data from
previous visits of the prospect as well as his/her online behavior is stored
and analyzed in order to generate highly personalized ads. These are then
pushed in real time, using signage, when the prospect is in the vicinity. This
is accomplished using technologies such as video monitoring and bluetooth. This
tactic is being effectively used in industries such as retail and construction.
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;">3. Prospects
visiting a retail outlet or an architect’s office are presented with targeted
ads on digital screens, relevant to their interest and then followed up with
messages on whom to contact and where to locate the person. This way, signage
is no longer merely that which combines the functions of business development as
well as front office. This tactic is also popular with event management
companies who steer hordes of visitors through the event venue.</span></span><br />
<br />
<span lang="EN-US"><span style="font-family: inherit;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099;">Interplay with new (or existing) technologies</span></b></span></span><br />
<br />
<div style="text-align: justify; text-indent: 0px;">
<span style="font-family: inherit; text-align: left; text-indent: -18pt;">1. </span><b style="font-family: inherit; text-align: left; text-indent: -18pt;">Internet of Things</b><span lang="EN-US" style="font-family: inherit; text-align: left; text-indent: -18pt;">: </span><span lang="EN-US" style="text-align: justify;">.<o:p></o:p></span><span style="text-align: left; text-indent: -24px;">I</span><span style="text-align: left; text-indent: -24px;">OT sensors are taking interactivity and real-time data collection to a new level. This is changing the way advertisers can use signage to push targeted ads. For example, temperature sensors deployed in a retail outlet can sense temperature peaks in a day and work closely with an ad server, to display ads about coolers, air-conditioners and refreshing drinks, on a hot summer day. Similarly humidity sensors can sense humidity peaks and push ads about comfortable cotton-wear or health drinks. </span></div>
<div style="text-align: justify; text-indent: 0px;">
<b style="font-family: inherit; text-align: left; text-indent: -18pt;"><span lang="EN-US"><br /></span></b></div>
<div style="text-align: justify; text-indent: 0px;">
<span style="font-family: inherit; text-align: left; text-indent: -18pt;"><span lang="EN-US">2. <b>Artificial Intelligence</b></span></span><span lang="EN-US" style="font-family: inherit; text-align: left; text-indent: -18pt;">: AI can help analyze and predict which category of buyers are more likely to buy what product and when. The information is then used to push discounts and offers around these products on digital screens which were static signage previously. This approach is popular with retail, hospitality, and travel and tourism businesses.</span></div>
<div style="text-align: justify; text-indent: 0px;">
<span style="font-family: inherit; text-align: left;"><b style="text-indent: -18pt;"><span lang="EN-US"><br /></span></b></span></div>
<div style="text-align: justify; text-indent: 0px;">
<span style="font-family: inherit; text-align: left;"><span style="text-indent: -18pt;"><span lang="EN-US">3. <b>Video</b></span></span><span lang="EN-US" style="text-indent: -18pt;">: </span></span><span style="text-align: left;">While constantly changing messages are an excellent method to capture prospect’s eyes, videos can ensure a larger conversion rate. Explainer videos on the product, testimonials and customer site, can pique the buyers’ interest while also answering some of his/her questions. This approach is popular with consumer electronics, technology products, machinery and tools, etc</span></div>
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
</div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
</div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099;"><span style="font-family: inherit;">Conclusion</span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099;"><span style="font-family: inherit;"><br /></span></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><span style="font-family: inherit;">In most
part of the 20th century, business and buyer decision-making was simple, that signage
merely played the role of directing or informing prospects. But in the 21st
century, with both business and consumer’s choices becoming more complex,
signage has stepped up its game and is combining roles of the front office,
sales, marketing, personal relations and advertising functions. This opens a
world of possibilities for business owners, while also increasing ROI from
signage.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-50879139276783411242018-10-23T22:19:00.000-07:002018-10-31T22:45:29.289-07:00Easy Ways To Enhance Your Event Experience<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="text-align: justify;"><span style="font-family: inherit;">When you are
organizing an event or a part of it, you have a lot to think about it from a
branding and signage point of view. Whether it is your banner, counter sign or
kiosk, there are several ways to attract customers to your booth or event. One
of the most important aspects to keep in mind, is the ease of finding signage
and visual graphics that entice customers to your booth.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div style="text-align: left;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNRLqQCrq4lW40eDDaH7skWJp3TCinW3MV7VVFIJId0QRUKybD3cKTB3nJpakFfIM70-6ixLEIeoyjxB-Fs8hOFLqKOk1l00T7mSX7ZV18zLPBCf5ZHKroFY6QuofLCga3sfgF331WdA/s1600/pexels-photo-394377.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit;"><img border="0" data-original-height="529" data-original-width="940" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghNRLqQCrq4lW40eDDaH7skWJp3TCinW3MV7VVFIJId0QRUKybD3cKTB3nJpakFfIM70-6ixLEIeoyjxB-Fs8hOFLqKOk1l00T7mSX7ZV18zLPBCf5ZHKroFY6QuofLCga3sfgF331WdA/s400/pexels-photo-394377.jpeg" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: small;">Image Courtesy: Pexels</span></td></tr>
</tbody></table>
</div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="color: #000099; font-family: inherit;">Signage options to attract customers to
your event:</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Floor Graphics:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Floor graphics or Floor
signs are an extremely effective way of catching customer attention. Whether it
is a decal at the entrance or a set of arrows that lead them directly to you,
these are often a first touch-point for customers and will leave a lasting
impression. More importantly it makes things easier for the customers to find
you.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Digital Signs:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Keep your audience
informed with the help of digital directories or interactive displays. <span style="mso-spacerun: yes;"> </span>Stand-alone kiosks or wall mounted screens can
display multiple messages during your event. Giving regular and real-time
updates on activities, event schedules, offers and other visitor information
makes it much easier for a customer to come right to your kiosk, booth or
event. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Table Graphics:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Every office space,
store space or facility has tables. These are great opportunities for you to
showcase your brand and keep reinforcing your message. They also add life to
otherwise dull tables and are wonderful differentiators. Watch, as you start
seeing Instagram posts of your tables! They can also help identify areas of the
office, and the use of those particular tables in a more personalised manner as
required.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><b style="mso-bidi-font-weight: normal;">Structural Signs and Graphics:</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Highlight the power
of existing structures at the event venue. Whether it’s a wall, floor, staircase
or elevator, these areas are often more crowded in any event. After all,
everyone has to come through these to get to you. If you show people the way and
direct them to your booth, you will surely see a tremendous improvement in leads
generated at the event. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><b style="mso-bidi-font-weight: normal;">Wearables:</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">It is incredibly
important that people should easily identify your event staff and security
guards. Give your staff event-branded T-shirts, hats and badges so that
attendees can easily find them, and know from whom to ask for help or
directions if needed.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: inherit;">Window Graphics:</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Window graphics can
be used to extend branding to the exterior décor and can have a practical use
in blocking the sun or areas that you don’t want outsiders to see. Displaying contact
information and exhibiting products or service photographs in action can make
your business find more reach.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-family: inherit;">Choosing the right mix of signage for
your event:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Depending on whether
your event is an outdoor or an indoor one, your options can vary. Weather also plays
an important part if it is an outdoor event. Take care to thoroughly inspect the
venue and identify the best options for signage placement. If the venue has
multiple entry points, or if customers need to access the main area through
staircases and elevators, then these areas are great vantage points. In the
case of an outdoor event, you will have floor areas that can be emphasized with
structural signs around the area, to maximize footfall. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-family: inherit;">Conclusion:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: inherit;">Multiple options
exist while choosing the right mix of signage to improve your event experience.
Opting for the right one begins with a clear understanding of the layout of the
venue. Identify key areas where you can feature path-bearing signs to direct
traffic to your event, booth or kiosk.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-36156177628531192912018-09-24T03:56:00.000-07:002018-10-04T04:15:54.963-07:00Interior Signage To Improve Your Brand Image<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: 12pt; text-align: justify;">When it comes to
signage, a lot of emphasis is generally given to exterior signage and branding.
A key aspect in extending this brand recall memory and imagery, is the use of
interior signage. Interior signs are a great extension of your brand and can do
wonders to further add value to your company’s products or services.</span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCBZWZizVchyphenhyphenevEcm3KH2M8kubhnHOEhNvYQhowSGah-z_inSzzefbEKpQqHWENfUl-TuMQZCKA5YPnGckYkAPOx9FLqM4upWPVAB0BvHnlQjyfnZjqf0nQD2I4zbaRlbRmXJ8vUwB8TQ/s1600/Sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="627" data-original-width="940" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCBZWZizVchyphenhyphenevEcm3KH2M8kubhnHOEhNvYQhowSGah-z_inSzzefbEKpQqHWENfUl-TuMQZCKA5YPnGckYkAPOx9FLqM4upWPVAB0BvHnlQjyfnZjqf0nQD2I4zbaRlbRmXJ8vUwB8TQ/s400/Sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Courtesy : Pexels.com</td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="color: #000099; font-size: 14.0pt;">Interior signage options to increase
brand visibility:</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Floor graphics<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">Adding floor
graphics to your stairs and hallways can do wonders to spruce up dull areas and
add life and color to your space. You can use them to reinforce key messages or
simply just as directional signs. The power of high-quality floor graphics and
creatives is under-rated. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Wall murals<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">In case you like to
add a famous quote, inspirational words or even wish to communicate key
messages about your brand, wall murals can be extremely engaging for customers
who visit your space. Transform the area with soothing images to create a warm
atmosphere within the office space.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Table graphics<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">Every office space
and storage facility has tables. These are great opportunities for you to
showcase your brand and keep reinforcing your message. They also add life to
otherwise dull tables and uniquely differentiate them from the others. Watch,
as you start seeing Instagram posts of your tables! They also help identify specific
areas of the office with tables, which can be personalized as required.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Window graphics<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">Window graphics can
be used, to extend branding to the exterior décor and can have a practical use
in blocking the sun, or areas which you do not want to be visible to outsiders.
Displaying contact information and exhibiting product or service photographs in
action ,can make your business look more appealing.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Glass graphics</span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">The use of graphics
on the glasses within the office offers you a lot of area to work with. Most
office spaces or facilities have a lot of glass partitions which can be covered
with graphics to showcase the brand or messages. They not only offer privacy
but also make the space lively in the process. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-size: 14.0pt;">Which interior signage works best for you?</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">So how do you go
about choosing the <a href="https://www.signmysigns.com/"><b>best interior graphics</b></a> for your space? Well the answer to
the simple question, “What does my space mostly consist of? ” will help you .
If you have more of solid walls than glass partitions, then wall graphics or
wall murals might look impressive. Do you have a lot of open floor space or
staircases within your facility? If yes, then floor graphics definitely should
be <span style="mso-spacerun: yes;"> </span>considered to make the space look
cheerful. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-size: 14.0pt;">Conclusion</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;"><br /></span>
<span style="font-size: 12pt;">Several options
exist for interior branding and you need to understand the space available, in
order to decide which form of interior branding you want. Think a bit about
what makes up most of your space and then work towards filling them with
engaging and lively interior branding.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-54594312662229201622018-08-23T04:28:00.000-07:002018-08-28T04:33:31.684-07:00Improving Brand Visibility with Signage<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: 12pt; text-align: justify;">The most pertinent
question as an owner or marketing lead for a company is whether people can find
your business easily. Simply putting up one sign on top of your doorway may not
be enough. There are other creative ways to improve your brand visibility and
keep your company name etched in people’s minds.</span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJF44wSVNF_CLByxxSsVT8QRgb9hvf6AdFoT_RRy9P8gJkhr84N9Q7etM0pobNR16S74RpXiiinbIL4AV5OoSbZp4xH2hMQdh9Q6hT21rekNQ07TurZcmJTZ_kXVxK79KMwBRiQe6Y2QY/s1600/Sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="622" data-original-width="940" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJF44wSVNF_CLByxxSsVT8QRgb9hvf6AdFoT_RRy9P8gJkhr84N9Q7etM0pobNR16S74RpXiiinbIL4AV5OoSbZp4xH2hMQdh9Q6hT21rekNQ07TurZcmJTZ_kXVxK79KMwBRiQe6Y2QY/s400/Sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Courtesy: https://www.pexels.com/</td></tr>
</tbody></table>
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;">Signage Options to Increase Brand
Visibility</span></b><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Monument Signs</span></b><br />
<span style="font-size: 12pt; text-align: justify;"><br /></span>
<span style="font-size: 12pt; text-align: justify;">These can be made
from stone, metal or even wood. They look grand and will remain etched in a
person’s memory once they pass it. They are built to last and can withstand the
elements extremely well. They are generally stand-alone structures at the front
of a building or driveway. </span><span style="font-size: 12pt; text-align: justify;">A custom backlit
graphic panel or digital display can be used to further enhance the impact of
the sign and portray a brand’s personality.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Floor Graphics</span></b><br />
<span style="font-size: 12pt; text-align: justify;"><br /></span>
<span style="font-size: 12pt; text-align: justify;">The power of
high-quality floor graphics and creatives is under-rated. If a business is
located close to a main street or in the path of a lot of thoroughfare then
floor graphics can greatly enhance brand visibility. They can grab attention
very quickly and serve as a great medium to share key messages, or lead
potential customers right to your front door where they could be greeted by
you.</span><br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;"><br /></span></b>
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Window Graphics</span></b><br />
<br />
<span style="font-size: 12pt; text-align: justify;">Window graphics can
be used to extend branding to the exterior décor and can additionally be of
practical use by blocking the sun or areas that you don’t want outsiders to
see. Putting contact information and showing product or service photos in
action can make your business more easily discoverable.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Vehicle Graphics</span></b><br />
<span style="font-size: 12pt; text-align: justify;"><br /></span>
<span style="font-size: 12pt; text-align: justify;">Vehicle decals or
graphics can serve as a great advertising mechanism and at a relatively low
cost. If you have run a business that requires a fleet of cars or quite simply,
makes you move around in your car a lot then this is a must-do. Take your
branding on the road with vehicle graphics to spread your message and promote
your business with every mile driven. When not on the road, park your wrapped
vehicle in a high traffic area to get noticed.</span><br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;"><br /></span></b>
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Digital Signage</span></b><br />
<br />
<span style="font-size: 12pt; text-align: justify;">Using digital
signage is a great way to get noticed because of the flexibility and creativity
it offers. With digital signage, including LED screens, scrolling outdoor signs
and interactive kiosks, you can customize and communicate multiple messages to
people using colorful graphic, motion, and if desired, even sound.</span><br />
<br />
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;">Choosing the right option for your
business</span></b><br />
<br />
<span style="font-size: 12pt; text-align: justify;">While several
options exist as listed above, choosing what works for your business is key.
Depending on where your business might be located coupled with the budget you
may have in mind, a mix of a few options would be ideal. It is worth investing
in quality branding as this lasts a long time and is generally a one-time cost
if done right. Spend some time to evaluate the best mix for your business.</span><br />
<br />
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;">Conclusion</span></b><br />
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;"><br /></span></b>
<div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;">Multiple options
exist to increase brand visibility. Based on location, type of business and
budget, an owner or decision-maker can consider more than one option to best
enhance their brand visibility.</span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-52444130203346536872018-07-23T23:33:00.000-07:002018-07-25T23:35:30.079-07:00Getting The Right Signage for Your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: 12pt; text-align: justify;">Whether you are an
established business that has been around for decades or a new business that is
just in the process of establishing itself, the first thing you would need to attract
customers to your office is signage. This speaks volumes about your business at
first glance. Bystanders and passers by will immediately take notice if you have
catchy or elegant looking signage. Your prospective customers get a sense of
pride walking into an office where the signage outside spells success.</span><span style="font-size: 12pt; text-align: justify;"> </span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqyXSMrePPPoAMT5Y1cU3DTy2uLZ_aZNNNXaDDI1gmJJ2SZaLArmn5djNXM3-Js_3WcAhM06LrlwK8lT0wXdshx-0TkghNBwcJVnTOTKU_7CClpGx2jJUeH2ajffChikrR8-SFkv2Ki0/s1600/Sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="627" data-original-width="940" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWqyXSMrePPPoAMT5Y1cU3DTy2uLZ_aZNNNXaDDI1gmJJ2SZaLArmn5djNXM3-Js_3WcAhM06LrlwK8lT0wXdshx-0TkghNBwcJVnTOTKU_7CClpGx2jJUeH2ajffChikrR8-SFkv2Ki0/s400/Sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Courtesy:https://www.pexels.com/</td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="color: #000099; font-size: 14.0pt;">Types of Signs</span></b></div>
<br />
<span style="font-size: 12pt; text-align: justify;">There are several
ways to brand your business. The signage industry has gone through significant
innovation in materials, offering options for all budgets. Depending on the
type of business you run here are a few options to keep in mind:</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Window Decals- </span></b><span style="font-size: 12pt; text-align: justify;">If
your business has a lot of windows to the outside world, then this is a must-have.
Decals make good use of your windows by applying a simple sticker material. It
makes for great visuals and will ensure your premise is not missed by any
customer or passerby.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Digital Signage- </span></b><span style="font-size: 12pt; text-align: justify;">While you can have a traditional board and poster signage printed on
acrylic to highlight the space above the doorway of your business, you can add
a digital signage below it. Digital signages allow you to share easy updates or
unique messages on a real-time basis. This makes it interactive for visitors and
prospective customers.</span><br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;"><br /></span></b>
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Banners- </span></b><span style="font-size: 12pt; text-align: justify;">These
can be used all year round and can hold up larger standing banners. Their
weighted bases allow them to withstand wind and extreme changes in weather and
are easy to move around if you want to rush them indoors.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Vehicular Graphics- </span></b><span style="font-size: 12pt; text-align: justify;">These can be all year round, as a lot of bright and eye-catching wraps
on vehicles. They are easy to get done, relatively moderate on the pocket,
offer mobile branding and are certain to raise a few eyebrows.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">Vinyl-</span></b><span style="font-size: 12pt; text-align: justify;">Given
the durability and ease of use of vinyl, it is always one of the best choices.
It can withstand extreme heat, rain and cold and hence is ideal all year round
as well. It is relatively easy on the pocket as well.</span><br />
<br />
<b style="text-align: justify;"><span style="font-size: 12.0pt;">A-Frames- </span></b><span style="font-size: 12pt; text-align: justify;">A-frames
or pavement signs can adorn your patio, sidewalk or be kept at your door. Depending
on your ad or campaign, you have multiple shapes and sizes to choose from.</span><br />
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;"><br /></span></b>
<b style="text-align: justify;"><span style="color: #000099; font-size: 14.0pt;">Materials used in signage</span></b><br />
<br />
<span style="font-size: 12pt; text-align: justify;">There are several
options that exists in the market today. Some of the more common materials are
wood, metal, acrylic and glass. Wood and metal generally are more long term and
maintenance free. With an all-weather quote of polish on wood, it will last a lifetime.
Metal comes in various shapes and forms and with powder coating, color options
exist to liven a space up. Acrylic and glass may require a little bit more care
from a cleaning standpoint to keep them looking new.</span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #000099; font-size: 14.0pt;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;"><br /></span>
<span style="font-size: 12pt;">Several signage
options exist in the market today. Depending on the budget, type of business
and location, a good mix of signage can be extremely beneficial.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-16090277688765745452018-06-22T03:07:00.000-07:002018-06-28T03:19:47.403-07:00Signage Tips to Maximize Brand Visibility<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Even as
the world braces itself to enter the third decade of the new millennium, which may
bring more disruption in our lives, one of the things that has not changed much
is the use of signage to promote brands and services. Sure enough, there have
been several innovations in the signage industry but the basic premise for the
use of signage has not changed. Whether it’s commercialspace in the CBD
(central business district) or the downtown, or digital signage that keeps you
updated on the latest happy-hour deals, there are some basic principles that must
be followed to maximize your brand’s exposure and effectiveness. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF1H7-q9bXiC94OnSdjxIEj0tZ8pA3iWKS-4zEkVjjDLDul79Qi8a_NhjLQYjPYtf27rCtHUwiARdR8ioQygPp7QaqPXaKN4Ec5BW4mwTFlxXnrCuNqsm50QaGrxwi8wBfeQ1245zkNfg/s1600/sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="642" data-original-width="940" height="272" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF1H7-q9bXiC94OnSdjxIEj0tZ8pA3iWKS-4zEkVjjDLDul79Qi8a_NhjLQYjPYtf27rCtHUwiARdR8ioQygPp7QaqPXaKN4Ec5BW4mwTFlxXnrCuNqsm50QaGrxwi8wBfeQ1245zkNfg/s400/sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Courtesy:https://www.pexels.com/</td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Must-have elements of good
signage</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">As a
marketer, brand visibility is key and a lot of thought and effort goes into
every design and choice of medium. When it comes to signage, here are some
important basics to bear in mind:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Keep it Simple-</span></b><span lang="EN-US" style="font-size: 12.0pt;"> Yes, the KISS (Keep It Simple, Stupid) principle will
always hold good. Think very carefully on the choice of words andkey messages
and keep it relatively easy to read and process for the audience.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Good Design- </span></b><span lang="EN-US" style="font-size: 12.0pt;">While a variety of free online tools and software
exist today to help most marketers create their own designs, the importance of
a good designer should not be forgotten. It may well be worth hiring a designer
to create a long-lasting impression.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Call to Action- </span></b><span lang="EN-US" style="font-size: 12.0pt;">Answer the question, ‘What would you like
the audience to do after seeing your signage?’ That would be your call to
action. Make sure to include the easiest ways for the audience to contact you
or your brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Ideal location and placement</span></b><span lang="EN-US" style="font-size: 12.0pt;">- You may have found a perfect space for
your signage but also make sure that it is visible from almost every angle.
Watch out for trees, buildings, ducts etc. that may hamper complete visibility
and leave you feeling short-changed.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Invest in quality</span></b><span lang="EN-US" style="font-size: 12.0pt;">- Signs speak volumes about your brand. In
most cases, it is the first impression of your brand in the mind of the
customer. Hence, investing in good quality signage, whether its indoor, outdoor
or even simple directional signs, will make a world of difference. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Additional tips to enhance
your signage<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Now that
the basics have been adhered to, give your signage that little extra zing to
stand-out from the competition. Keep some of these thoughts in mind:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "symbol"; font-size: 12pt; text-indent: -18pt;"> </span><br />
<div class="MsoNormal" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 18pt;">
</div>
<ul>
<li><b><span lang="EN-US" style="font-size: 12.0pt;">Be
Unique</span></b><span lang="EN-US" style="font-size: 12pt;">- Do your homework
to learn of what the latest materials and options are for signages. Find the
right blend for your brand to capture attention and set yourself apart from the
rest.</span></li>
</ul>
<ul>
<li><b><span lang="EN-US" style="font-size: 12.0pt;">Refresh
Content</span></b><span lang="EN-US" style="font-size: 12pt;">- Whether it is
digital signage or outdoor traditional signage, make sure your content is fresh,
and changes at regular intervals. While this may not always be easy to do with
outdoor signs, it might be well worth the cost to change a sign if its been
idling for more than a few months.</span></li>
</ul>
<ul>
<li><b><span lang="EN-US" style="font-size: 12.0pt;">Treat
Print and Digital Differently- </span></b><span lang="EN-US" style="font-size: 12pt;">You may have an award-winning campaign and ensuing signage for your
outdoor campaign, but that may not work well for your digital signage. Make
sure to keep target audience and behavior patterns in mind when making the
distinction.</span></li>
</ul>
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Conclusion</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">The world
of signages may have undergone innovation over the past few decades but the
basic principles of their design will always remain the same. Capturing as many
eyeballs as possible in the target audience is always the priority foranybrand;
some basic principles however, must be followed to increase effectiveness.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-36481530146540445472018-05-23T04:06:00.000-07:002018-05-24T04:10:55.253-07:00Entice customers and boost business, with Window Graphics<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: 12pt; text-align: justify;">Businesses,
establishments or spaces that offer services or products require branding in
order to attract visitors or potential customers. While there are several ways
to brand your services or products to capture the attention of the target
audience, you can be certain that the space will have a door and a minimum of one
window in it. These doors and windows provide tremendous visibility from a
brand perspective and are a powerful tool for marketers to consider.</span><br />
<div>
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5baoS326eHCsT9n2pYq4GKZh6G2mQaKb0B5C99flN91mYU7FZinJERikn3aEiMUjWRbOkRdG6dL_oin5PPR0jqvWZEGhTiDT-oFYzSG5TGcKm5lsY0qaDYcKwZ3PC0I1q79Y-OZwfvEU/s1600/Sign+my+signs.jpeg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="650" data-original-width="939" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5baoS326eHCsT9n2pYq4GKZh6G2mQaKb0B5C99flN91mYU7FZinJERikn3aEiMUjWRbOkRdG6dL_oin5PPR0jqvWZEGhTiDT-oFYzSG5TGcKm5lsY0qaDYcKwZ3PC0I1q79Y-OZwfvEU/s400/Sign+my+signs.jpeg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Image Courtesy : https://www.pexels.com/</b></td></tr>
</tbody></table>
<div>
<b style="text-align: justify;"><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Types of Window Graphics and
Lettering</span></b></div>
<br />
<span style="font-size: 12pt; text-align: justify;">According
to research by Werremeyer, an award-winning creative communications agency, over
50% of customers learn about your business or services from in-store or
on-premise branding or signage. And window graphics and lettering are an
integral part of such on-premise branding.</span><br />
<br />
<span style="font-size: 12pt; text-align: justify;">Popular
types of window graphics and lettering:</span><br />
<br />
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Vinyl</span></b><span lang="EN-US" style="font-size: 12.0pt;">: Cut-vinyl lettering are a good low-cost
option for branding and offer multiple colours with white being the predominant
color. Perforated vinyls have little holes to allow people on the inside to
look out.</span><br />
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Frosted
Effects: </span></b><span lang="EN-US" style="font-size: 12.0pt;">These offer an
extremely elegant look with film or letters. They give an etched-glass look
allowing light to enter but at the same time are not see-through. <o:p></o:p></span></div>
<br />
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Cling</span></b><span lang="EN-US" style="font-size: 12.0pt;">: Cling films come in white and clear and
are most commonly used by car service or car washes to stick on the back of a
car window. These are ideal for short-term needs.</span></div>
<br />
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Digital
Prints</span></b><span lang="EN-US" style="font-size: 12.0pt;">: Digital prints give
you the freedom to use graphics or images with relative ease. Coupled with
cut-vinyl, these can be very striking in terms of imagery and boldness of
letters and colors. <o:p></o:p></span></div>
<br />
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt;">Window
wraps and murals</span></b><span lang="EN-US" style="font-size: 12.0pt;">: Wraps
can transform any window into a billboard with high-quality displays. Use these
to make a statement with intricate designs and complement your text. <o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">How to use window graphics to
enhance your premises?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Depending
on the type of window graphics being used, various materials are used to affix
the graphics onto windows or doors.</span><br />
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><span style="font-size: 12pt;">In the
signage industry, window stickers are referred to as window decals and are
generally a one-time use material. Decals are more permanent and once fixed cannot
be repositioned. Window decals have adhesive that is used to stick to the
window or door surface. These adhesives are industrial-grade and resistant to
water, heat and other elements making them long-lasting. Once you stick the
decal onto the surface, you can make minor adjustments to position it
immediately. However, once left for longer than 20 mins, they become extremely
hard to move as the adhesive’s effect kicks in.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Clings,
on the other hand, do not have adhesive to affix to the surface. They stick to
a surface through a static charge between the cling film and the window. The
advantage with this material is that it can be repositioned and moved as and
when needed, giving room for change.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Window Graphics
and Lettering offer a powerful way to attract visitors and customers to
premises. These can be in various forms such as window decals of various types
or cling films of various types. Depending on how often these need to be
changed, marketers can determine their choice. While decals are more permanent,
clings give you the freedom to change often, as they are stuck through static
charge as opposed to an adhesive. Either way, window graphics are an essential
tool for businesses to communicate and attract walk-incustomers. <o:p></o:p></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-29762583453359141752018-04-23T02:34:00.000-07:002018-04-23T02:35:00.632-07:00Channel Letter Signage enhances your Brand Recall<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Signage
is an indispensable component in a commercial enterprise. Done correctly,
signage can entice customers even from far, and complement the Marketing efforts.
Signage also helps in memory recall, which is an important parameter in
branding. This is why there are various signage options available to business
owners in the US today. Among these, Channel Letter Signage has emerged as the most
popular option in recent times. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjei_cmM8aaDpYyKmXVpwPSN52c-qJ57dCtzCShFedGKroUI2EmAShK1xfV57A7AHRdqKGEUGqn-gvCJe42Z3kNgfEuS6ypGse74DgpqFxDXeouW_FsGysjh_NZp49EQ2_k8iIsgkAodzM/s1600/sign+my++signs.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><b><img border="0" data-original-height="562" data-original-width="750" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjei_cmM8aaDpYyKmXVpwPSN52c-qJ57dCtzCShFedGKroUI2EmAShK1xfV57A7AHRdqKGEUGqn-gvCJe42Z3kNgfEuS6ypGse74DgpqFxDXeouW_FsGysjh_NZp49EQ2_k8iIsgkAodzM/s400/sign+my++signs.jpg" width="400" /></b></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Image Courtesy : http://www.burcinreklam.com/</b></td></tr>
</tbody></table>
<b><span lang="EN-US" style="color: #000099; font-family: "calibri" , "sans-serif"; font-size: 14.0pt; line-height: 115%;"><br />What are Channel Letter Signs (CLS)?</span></b><br />
<b><span lang="EN-US" style="color: #000099; font-family: "calibri" , "sans-serif"; font-size: 14.0pt; line-height: 115%;"><br /></span></b>
<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Channel
Letter Signs derive their name from the fact that aluminum channels are used to
fabricate the letters, numbers or symbols (collectively called ‘letters’) that
make up the signage. Further, each letter has its own source of light for illumination,
and appears like a channel of light. These signs provide a 3–dimensional effect
and are hence also called as Dimensional Letter Signs. Further, Channel Letter
Signs are quite flexible by design, and so you can experiment with different
fonts, colors and sizes. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Channel
letters are primarily made up of:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Face</span></b><span lang="EN-US" style="font-size: 12.0pt;">: this is a translucent sheet of acrylic,
if there is a desire to illuminate the letters. Else, the face is an aluminum
plate which can be painted in the desired colors. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Trim
cap</span></b><span lang="EN-US" style="font-size: 12.0pt;">: This is a mechanism
to clasp the face to the body of the letter, usually made of a durable plastic.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Return</span></b><span lang="EN-US" style="font-size: 12.0pt;">: The sides of the letters, made of
aluminum which is bent using CNC machines.</span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-family: "symbol"; font-size: 12pt; text-indent: -13.5pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-family: "symbol"; font-size: 12pt; text-indent: -13.5pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b style="text-indent: -13.5pt;"><span lang="EN-US" style="font-size: 12.0pt;">Back</span></b><span lang="EN-US" style="font-size: 12pt; text-indent: -13.5pt;">: Usually closed with an aluminum plate if
it is regular illumination of the letters; else, if a halo effect kind of
illumination is desired, the back is a translucent sheet of acrylic.</span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -13.5pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -13.5pt;"></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span lang="EN-US" style="font-size: 12.0pt;">Lighting</span></b><span lang="EN-US" style="font-size: 12.0pt;">: LED lamps fitted inside the letters are
the most popular option.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 22.5pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -13.5pt;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Types of Channel Letter Signs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Front-lit</span></b><span lang="EN-US" style="font-size: 12.0pt;">:With a LED-lamp inside, and a colored acrylic face
outside, light emanates towards the viewer, making the letters glow.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Open-face</span></b><span lang="EN-US" style="font-size: 12.0pt;">: Instead of an acrylic face, the front is covered
with plain plastic to keep pests away. As a result the interiors of the letter
as well as the lamp are visible. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Reverse-lit</span></b><span lang="EN-US" style="font-size: 12.0pt;">: The face is a dark-colored acrylic or an aluminum
sheet painted in a dark color. The back is a colored, translucent acrylic
sheet, so that the light emanates out towards the background creating a halo
effect around the letters. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
</div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span lang="EN-US" style="font-size: 12.0pt;">Front-Reverse combine</span></b><span lang="EN-US" style="font-size: 12.0pt;">: When the signage has many letters and is
fairly large in size as used on the top of multi-storeyed buildings, a
combination of front-lit and reverse lit is used. In this case, both the front
face and back are made of translucent acrylic sheets. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">When to Use<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt;">As one
can imagine, Open-face is the most inexpensive and is ideal for smaller shops
or eateries which do not require too much advertizing. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt;">Front-reverse
combination is costlier and is ideal for large com</span><span style="font-size: 12pt; text-indent: -18pt;">panies, with offices in multi-storeyed
buildings. The signage is typically atop the building or on the face of the
building at a good height.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt;">Front
or Reverse lit signs cost in-between the above 2 types and are ideal for every
other type of commercial enterprise. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Channel
Letter Signage is more sophisticated looking compared to older types of signage,
and can be a game-changer for small businesses. Engage the right agency and you
can have a neat job done within your budget and timelines. </span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-41945277756647643842018-03-23T00:05:00.000-07:002018-03-26T00:25:03.621-07:00The Power of Digital Signage for Brands<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">In what is otherwise
a relatively-low innovation industry, the signage or display advertising industry
has seen a lot of innovation in recent years. The past few years have witnessed
tremendous transformation and innovation in signage since the time they hit the
mainstream market in the 1950s.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Digital signage goes
a step further and has completely changed the way marketers and brands seek to
promote their products or services. It has become an integral part of marketing
strategy and as per Grand View Research, a market research and consulting company,
the global digital signage market is expected to gross USD 20.03bn by 2020. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRY1CW-c1fBQp_69cf8bfgH9Zp_NR4w-qzlR7sQ8t_bnbm-hR-oXOvN9KFaY-Yss5OGYfzpXPzJPGRZYKiE5ZU5k5CeT0faj-rS1x3KLklmszCHXhv6snZZbVgYWZ3YZq0ZdJOH-x2dDA/s1600/Digital_Sign_Cambridge_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="750" data-original-width="1000" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRY1CW-c1fBQp_69cf8bfgH9Zp_NR4w-qzlR7sQ8t_bnbm-hR-oXOvN9KFaY-Yss5OGYfzpXPzJPGRZYKiE5ZU5k5CeT0faj-rS1x3KLklmszCHXhv6snZZbVgYWZ3YZq0ZdJOH-x2dDA/s320/Digital_Sign_Cambridge_.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #000099; font-size: 14.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri;">Types of
Digital Signage</span></b><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #000099; font-size: 14.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Whether it’s
replacing your poster or hoarding with an LCD screen, utilizing a touch screen kiosk
or ordering your food via a touch screen at a restaurant, digital signage is
ubiquitous. They vary in size and are determined by their use. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Indoor signage</span></b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">: Theseuse HD screens which can be
controlled by computers to choose the display content. These are prevalent in
office buildings, malls, stores and restaurants. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Outdoor signage</span></b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">: Thesehave tougher and larger screens
which can weather the elements and are far more eye-catching, given their use. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Then
there are posters, wall-mounted displays or stand-alone displays which can be
placed in almost any location,while also being durable. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 9.0pt; margin-right: 0cm; margin-top: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Marketers can choose from these broadtypes of digital
signage based on their need and budget.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #000099; font-size: 14.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri;">Advantages
of Digital Signage<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #000099; font-size: 14.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri;"><br /></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Real-Time
Content</span></i></b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span></i><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">One
of the biggest advantages of digital signage is that you have complete control
of your content on a daily basis. Marketers can push latest information to
customers making their marketing efforts far more relevant, which in turn could
lead to higher conversion rates. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<b> </b></span><b><i><span lang="EN-US" style="font-size: 12pt;">Low
Creative Development Cost</span></i><span lang="EN-US" style="font-size: 12pt;">-</span></b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> It is far easier to get new ads or content created for
digital signages than it is for posters. The turnaround time is faster for the
designer, while the upload time is almost instant, making it a very simple
process to keep pushingnew creatives. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">· <span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Reduced
‘Perceived Wait Times’ </span></i></b><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- </span></i><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">When customers are waiting in line or when you are trying to
keep customers engaged, digital signage can be made dynamic and used to keep them
fully engaged. Whether it’s pushing the latest offers at your store, or sharing
information on upcoming products, your customer will not realize the time they
have spent waiting for you to attend to them. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: Symbol;"><span style="font-size: 12pt;">·</span><span style="font-size: xx-small;"> </span></span><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Interactive
Signages</span></i></b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">- Digital signage can
be made interactive which further enhances customer experience. Customers will
spend more quality time at your establishment through engaging interactive
solutions. These would not only keep them enthralled but being extremely
informational,would also address their needs.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #000099; font-size: 14.0pt; mso-ascii-font-family: Calibri; mso-bidi-font-family: Arial; mso-hansi-font-family: Calibri;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">As marketers across
the globe find innovative ways to grab their customers’ attention, digital
signage will continue to play an immense role in the marketing mix. The ease-of-use
and the ability to target customers with good <a href="https://www.blogger.com/null" name="_GoBack"></a>content in real-time,
make Digital Signage a compelling solution inmarketing strategy.</span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-62491571400299832402018-02-23T22:57:00.000-08:002018-02-25T23:09:11.869-08:00Digital Signage Trends to Look out for in 2018<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="text-align: justify;">Digital
signage is becoming increasingly more prevalent as cutting-edge technology
continues to drive innovation. Market research firm Markets and Markets, pegs
the global digital signage market to grow to approximately USD 32.84 billion by
2023. Tinhis is a steady 7.4% increase from the USD 19.6 billion which it was in
2016. North America constitutes the majority of this market and will continue
to be the driving force. Of course, this market size includes everything from
digital signage products to software/hardware services and applications. That
is why it is useful to know the trends for the coming year.</span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiwiDjYI-vZjCv5wyTYyb5tzfGhZx0BLa61N3ek81oD-RX5-oCREex9NHJHpKB0611gjZrH2hSOhhkiIfqIaQOXO5XShxwB1-hBbC9e5x6OxsUEiDQ3Xk46DzAmoBcmcA7tND8PTTkhGg/s1600/Sign+my+signs+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="625" data-original-width="940" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiwiDjYI-vZjCv5wyTYyb5tzfGhZx0BLa61N3ek81oD-RX5-oCREex9NHJHpKB0611gjZrH2hSOhhkiIfqIaQOXO5XShxwB1-hBbC9e5x6OxsUEiDQ3Xk46DzAmoBcmcA7tND8PTTkhGg/s320/Sign+my+signs+.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<b style="text-align: justify;"><span lang="EN-US" style="background: white; color: #000099;">Types of
Digital Signage and their Uses</span></b><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="background: white; color: #000099;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US">So,
what exactly is classified as digital signage? While kiosks, menu boards,
billboards, signboards etc. all come under digital signage,for ease of
understanding we broadly classify digital signage as:</span> <br />
<br />
<span lang="EN-US" style="font-family: "symbol"; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="text-indent: -18pt;">Indoor
Signage- Using HD screens to display service related information, live updates,
ad sand so on. These are often used in restaurants, office buildings, malls,
stores etc. </span><br />
<span lang="EN-US" style="text-indent: -18pt;"><br /></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "symbol"; text-align: justify; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="text-align: justify; text-indent: -18pt;">Posters-
Somewhat identical to regular posters, these wall-mounted slim screens allow
high-quality graphics to be displayed. </span></div>
<span lang="EN-US" style="text-align: justify; text-indent: -18pt;"><br /></span>
<span lang="EN-US" style="text-align: justify; text-indent: -18pt;"> </span><span lang="EN-US" style="font-family: "symbol"; text-align: justify; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="text-align: justify; text-indent: -18pt;">Stand
Alone Displays- These can be floor mounted, wall mounted or simply placed on top
of any surface. Whether it’s a restaurant menu with the latest happy hour deals,
to real time promotions and stock updates at a store, these can be connected to
a network or left to stand alone.</span><br />
<div style="text-align: justify;">
<br /></div>
<span lang="EN-US" style="text-align: justify; text-indent: -18pt;"> </span><span lang="EN-US" style="font-family: "symbol"; text-align: justify; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="text-align: justify; text-indent: -18pt;">Outdoor
Signage- These are generally larger screens or surface areas that are well-encased
to keep them protected from the elements as well as from theft. Naturally,
given the size and the level of sophistication, these are higher on the cost
side, but ideal for larger companies looking to capture several eyeballs.</span><br />
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099;">Trends in
Digital Signage<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099;"> </span></b><span lang="EN-US" style="font-family: "symbol"; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;">
</span></span><i style="text-indent: -18pt;"><span lang="EN-US"><b>Slimmer and Sleeker</b></span></i><span lang="EN-US" style="text-indent: -18pt;">- Screens will get wider and slimmer
with the resolution and pixels getting even sharper. With significant innovation
in reflective displays being made, we can expect to see full-color e-paper
displays, which behave like real paper, by reflecting light. Video walls will
become ever so prevalent and an increasingly more popular choice for customers
looking to increase the use of digital signage in their marketing.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="text-indent: -18pt;"> </span><span lang="EN-US" style="font-family: "symbol"; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> <b>
</b></span></span><i style="text-indent: -18pt;"><span lang="EN-US"><b>Interactive& Responsive</b></span></i><span lang="EN-US" style="text-indent: -18pt;"><b>-</b> It’s not just about touch screens
with multiple options in them. Displays will get way more intelligent and
responsive, with voice recognition and programmed display based on the behavior
and data fed into it by users.</span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 27.0pt; margin-right: 0cm; margin-top: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099;"> </span></b><span lang="EN-US" style="font-family: "symbol"; text-indent: -18pt;">·<span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><i style="text-indent: -18pt;"><span lang="EN-US"><b>Intelligent & Adaptive-</b> </span></i><span lang="EN-US" style="text-indent: -18pt;">Increasingly, more digital signage will
be adaptive to external factors driven by data. For example, if a certain area
of a mall is over-crowded, an intelligent sign will be fed this information and
will automatically direct people to stores in a different direction. Or if the temperature
is cold outside, the sign will change to show a promotion for hot cappuccino at
the nearby café. With Artificial Intelligence (AI), Virtual Reality (VR) and a
mix of the two, or Mixed Reality (MR), we will see a seamless blend between the
physical world and the digital world.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099;">Conclusion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US">The
Digital Signage market is expected to grow significantly over the next five
years driven largely by innovation. Wtyoe can expect to see wider and slimmer
screens which offer more intelligence and interactivity for users. With the current
advances in AI (Artificial Intelligence) we can expect a considerable amount of
real-time data being fed into digital signage touch points which are beneficial
to marketers and customers alike. </span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-26065837792832172172018-01-23T02:15:00.000-08:002018-01-29T02:20:20.821-08:00Design Considerations for a Professional Billboard <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Billboards and large-scale banners are perhaps one of the
most widely used forms of communication to speak to a wider audience. However,
they too require in-depth research and a deep knowledge about the target
audience before the design process begins.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">With increasing reliance on digital processes for all
advertising needs, crucial design inputs are necessary for developing anything
for print. Listed below are some of the vital factors a designer must keep in
mind when starting a print signage campaign.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJgqM_FXMDKqSQ9X4ISOjbyhDv3a9Tk6W3XaaxoyFZPx-4l_nQyCGxIBClRBdU4OB-TIl0I76tWhtdGYH_Gg7rk32pfciN7OeqYIvbsTq6wLwRmJlIWfK75Ww03-AbAvuep3IkogLaf_c/s1600/sign+mysigns.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="238" data-original-width="356" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJgqM_FXMDKqSQ9X4ISOjbyhDv3a9Tk6W3XaaxoyFZPx-4l_nQyCGxIBClRBdU4OB-TIl0I76tWhtdGYH_Gg7rk32pfciN7OeqYIvbsTq6wLwRmJlIWfK75Ww03-AbAvuep3IkogLaf_c/s400/sign+mysigns.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="background-color: #f3f3f3; font-size: x-small;"><span lang="EN-US">Image courtesy:</span><span lang="EN-US"> <a href="https://www.blogger.com/null" name="_GoBack"></a><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">https://www.pexels.com/photo/in-design-we-trust-billboard-6253/</span></span></span></div>
</td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><br />The message</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt;">As with all forms of advertisement, knowing the customer is
integral to designing it. Once this is done, t</span><span lang="EN-US" style="background: white; font-size: 12pt;">he carefully formulated message determines the design
and makes the banner. Questions like the following are helpful in this regard.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;">Is your banner going to share new information, or reinforce
what they already know? Is it part of an ongoing campaign or a one-time
promotion? Is it about the product or a special service? Where is the banner to
be located? What is the viewing distance? The answers to each of these
questions can help fine-tune the most effective type of design.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Configuration of graphic files</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"> </span></b><span lang="EN-US" style="font-family: "wingdings"; text-indent: -18pt;">v<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><i style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Viewing distance:</span></i><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> Large-format digital printing
requires specific configurations compared to other types of printing. If the
viewing distance is 10 feet or less, some of the details must be legible. In
such a case, its good to go with 100 ppi (pixels per inch) or more, and lesser
if the viewing distance is less. This is because, the dots per square inch is
relative to the eye: the closer the
viewer is to the image, the smaller the dots appear, and the farther the viewer
moves, the larger the dots appear. </span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"> </span></b><span lang="EN-US" style="font-family: "wingdings"; font-size: 12pt; text-indent: -18pt;">v<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><i style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Colour mode:</span></i><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> The preferred colour
mode must be RGB “</span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;">Red, Green, and Blue”</span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> </span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;">as it has many
advantages over CMYK “</span><span lang="EN-US" style="background: white; font-size: 12pt; text-indent: -18pt;">Cyan
(blue) Magenta (red) Yellow and Kent (black)”</span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;">. RGB offers a wider range of mixing of colours,
is supported by more graphic design softwares, and are 25% smaller in size; moreover,
the files are web ready without the need for conversion. </span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> </span><span lang="EN-US" style="font-family: "wingdings"; font-size: 12pt; text-indent: -18pt;">v<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><i style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Canvas size:</span></i><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> The canvas size must
be set to the full size of the signage/banner at the start. The final digital work
must be saved as a PSD </span><span lang="EN-US" style="background: rgb(248, 248, 248); font-size: 12pt; text-indent: -18pt;">(</span><b style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">P</span></b><span class="hvr" style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">hoto</span></span><b style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">S</span></b><span class="hvr" style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">hop</span></span><span lang="EN-US" style="background: rgb(248, 248, 248); font-size: 12pt; text-indent: -18pt;"> </span><b style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">D</span></b><span class="hvr" style="text-indent: -18pt;"><span lang="EN-US" style="font-size: 12pt;">ocument)</span></span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> </span><span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;">file with all layers
flattened to a single layer at 150 dpi (dots per inch) or more. </span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"> </span><b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Images and fonts</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;">A ‘good’ graphic design – or ‘creative’ in Ad Agency parlance
– must have an optimal mix of image and text. When it comes to images, vector
graphics (PDF, EPS, AI) are the preferred format for printing.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;">They are determined by mathematical curves, allowing even a
small graphic to be expanded easily for large-scale prints, without losing
clarity. They also tend to have smaller file sizes when compared to their
bitmap equivalent. They are different from bitmap image formats such as JPEG,
TIFF or PNG.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;">Readability is the crucial determinant, when it comes to the
choice of fonts and their sizes.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">The basic
guideline for choosing the height of the letter is that it should approximately
be one inch per ten feet of viewing distance (10 in for 100 ft). Other factors
to focus on are the readability of font type, thickness of letters and the
white space around the text.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;">Executing a successful marketing campaign that features
billboards or large-scale banners demands thorough research. It forms the basis
of tactful design and clarity on how much to say to your intended audience.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt;">Engage a </span><span lang="EN-US"><a href="https://www.signmysigns.com/"><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">reputed
creative agency</span></a></span><span lang="EN-US" style="font-size: 12pt;">, which has the necessary experience and expertise: you can
surely turn your hoarding into a
high-impact asset that yields high returns from your campaign.</span><span style="font-size: 12pt; text-indent: -18pt;"> </span></div>
<div class="MsoListParagraph" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><o:p></o:p></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-45935617011018680822017-12-22T22:15:00.000-08:002017-12-27T22:21:09.016-08:00The Importance of Property Management and Real Estate Signs<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 150%; margin-top: 18.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">Walk or ride
down a residential or commercial neighborhood in any city or town worldwide, you
are bound to come across at least one signboard along the way. Signage is still
one of the leading ways for promotion of businesses, cities and even property
owners to advertise products and services, or simply communicate with their
stakeholders. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-top: 18.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNbz4V-Rtsfm-jSjx8qfQ-YITfMWkvWhpA45B0jMVgkX_7xbcYlrbhnoZyaYhor2-WuYpvDkhlIc3snfLSCnd5ODZVXvmun4y5ASAFNGJcesggEP4GS9_uyPdOpbhWUuinLkxnk_mI88/s1600/Sign+my++signs.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="323" data-original-width="519" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrNbz4V-Rtsfm-jSjx8qfQ-YITfMWkvWhpA45B0jMVgkX_7xbcYlrbhnoZyaYhor2-WuYpvDkhlIc3snfLSCnd5ODZVXvmun4y5ASAFNGJcesggEP4GS9_uyPdOpbhWUuinLkxnk_mI88/s400/Sign+my++signs.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">Image courtesy: </span><span lang="EN-US"><span style="font-size: 12.0pt; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">https://www.pexels.com/photo/architecture-building-business-buy-259098/</span></span></div>
</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 12.0pt;">Outdoor signs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">High-quality
outdoor signs leave on passersby a lasting impact. Innovation in the signage
industry heralded with a bang high-resolution graphics, which could be printed
on a variety of surfaces ranging from cloth and canvas to vinyl.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Durability
and resistance to the elements are two key factors that determine the choice of
the right kind of material for making a signage. The material for high-quality
outdoor signage must be tough enough to withstand constant UV radiation from
sunlight. It also needs to be durable enough to weather rain, heavy gusts of
wind and vast changes in temperature. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 12.0pt;">Real estate and property
management signs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12pt;">Whether
it is for a commercial or a residential building, a </span><span lang="EN-US"><a href="https://www.signmysigns.com/"><span style="font-size: 12.0pt;">clear and
captivating sign</span></a></span><span lang="EN-US" style="font-size: 12pt;">
goes a long way in giving information about the property along with a call to action,
if possible. Irrespective of the need or the utility, these signs are generally
outdoor displays; primarily, they have to grab attention, and secondly they
should be durable enough to weather the elements.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Commercial
signs are generally larger as they target a larger audience. Most often, they
are characterized by larger letters or numbers and are less graphically
inclined. The idea here is to give core details of the property such as seller
information and possibly showcase a few offers or salient features to spur
buyer interest.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Residential
signs are often more temporary: essentially, they need to communicate
information about the property and its seller. These signs can even have
directional symbols to indicate precise location; often they carry graphic
images of the property itself. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12pt;"> </span><span style="font-size: 12pt;"> </span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="color: #000099; font-size: 12.0pt;">Materials used for indoor and
outdoor signs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">The most
common materials used in the signage industry are aluminum, corrugated plastic (coroplast),
and medium-density overlay panels (MDO) made from plywood. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Aluminum
composite panels available in several colors are extremely durable and they
grab instantly your attention. Owing to their eye-catching nature and ability
to endure UV radiation and harsh weather conditions, they are an ideal solution
for long-term signage.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Coroplast
is more cost-effective, durable, sturdy, light and resilient in nature. These
corrugated plastic sheets are waterproof and can weather the elements
reasonably well. They are ideal for residential properties, temporary signs, or
offers, as they are easy on the pocket. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt;">Medium
density overlay panels are made of plywood and work well both indoors and
outdoors; they suit well non-illuminated signage. They are UV-treated,
resistant to fair amounts of weathering and can support a variety of graphics
on their surface. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">Irrespective of the type of property, commercial or residential, signage must
be durable, eye-catching and cost-effective to the extent possible. Depending
on the budget, marketers can choose from a </span><span lang="EN-US"><a href="https://www.signmysigns.com/property-management-signs/"><span style="font-size: 12.0pt; line-height: 150%;">variety of options</span></a></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;"> such as aluminum
composites, corrugated plastics or medium density overlays on plywood, to suit
their realty advertizing needs. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
</div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-43987034820400765232017-11-23T23:25:00.003-08:002017-11-23T23:29:09.195-08:00Why Digital Vinyl Banners?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Outdoor advertising has seen tremendous
innovation over the years, from basic signs, posters and billboards, which
dawned city scapes in the late 1800s, to the immensely popular vinyl hoardings
and luminous boards that we see today. Whether it is businesses, events,
announcements, instructions, guidelines or festive offers, outdoor advertising
is perennially compelling and a part of our daily lives.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://upload.wikimedia.org/wikipedia/commons/thumb/6/6d/20090926_Michigan_Wolverines_football_team_enters_the_field_with_marching_band_salute.jpg/330px-20090926_Michigan_Wolverines_football_team_enters_the_field_with_marching_band_salute.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="220" data-original-width="330" height="266" src="https://upload.wikimedia.org/wikipedia/commons/thumb/6/6d/20090926_Michigan_Wolverines_football_team_enters_the_field_with_marching_band_salute.jpg/330px-20090926_Michigan_Wolverines_football_team_enters_the_field_with_marching_band_salute.jpg" width="400" /></a></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Outdoor
banners</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span style="font-size: 12pt;">Before the digital age, outdoor
advertising and banners were largely made of cloth, heavy grade paper or in
some cases even cardboard. However, as marketers or businesses discovered soon,
these materials were not durable and given to tremendous wear and tear even
over short periods.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span style="font-size: 12pt;">Another major challenge especially to
outdoor signage is the capacity to handle long periods of exposure to UV
radiation from sunlight. Ordinary banners hand-written or even printed on paper
or cloth would fade away quickly under the harsh sun. This is where the digital
age changed the game for outdoor advertising forever.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Vinyl
banners</span></b><span style="font-size: 12pt;"> </span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">One of the most cost-effective ways to
win the attention of a passerby, leaving a lasting impact is the use of vinyl
banners. Numerous banners these days at trade shows, outside businesses and
office spaces, sales etc., are printed on vinyl. The versatility, durability,
cost effectiveness and multi functionality of vinyl make it ideal for
advertising.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">One of the most cost-effective ways to
win the attention of a passerby, leaving a lasting impact is the use of vinyl
banners. Numerous banners these days at trade shows, outside businesses and
office spaces, sales etc., are printed on vinyl. The versatility, durability,
cost effectiveness and multi functionality of vinyl make it ideal for
advertising.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Why digital
vinyl banners?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Before digital printing, marketers and
advertisers had to be satisfied with heat pressing onto vinyl. This restricted
the creativity and aesthetic appeal of the banner, producing only heavy or
blocky text, limited artwork and very basic signs; it impacted obviously the
visual appeal even though the vinyl material could withstand the elements.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">With digital printing, vinyl banners
can be as much creative as a marketer desires. Professional high quality
banners are now digitally printed onto vinyl to include any number of visual
graphics, fonts, shapes and sizes for winning all attention. They are ideal for
outdoor or indoor settings and can weather any amount of rain, shine, or wind.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 14.0pt;">Types of
banners</span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Today, marketers or businesses have
options of several types of banner materials. Vinyl is an immensely popular
choice owing to its versatility and cost effectiveness. However, there are
other materials available for consideration. Mesh banners are effective in windy
conditions, while cloth or fabric banners are suitable for aesthetic-looking
banners for indoor settings.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Block out banners are generally
double-sided and made of high-grade PVC material. They can be as opaque as one
would require for displaying information on either side. Lightweight feather
banners or teardrop-shaped banners are also gaining popularity for outdoor
settings, as they are largely resistant to the elements and extremely lightweight
for logistical ease.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Vinyl banners are probably the first
choice, irrespective of the type of banner a business or marketer chooses to
use. Digital printing on vinyl has ensured high quality, creative,
cost-effective and extremely durable solutions for outdoor and indoor
advertising needs. It is best to consult a </span><span lang="EN-US"><a href="https://www.signmysigns.com/"><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">reputed signage
company</span></a></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> for all your banner
requirements.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 6.0pt; text-align: justify;">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-33053275821683950022017-10-25T21:45:00.000-07:002017-11-06T20:19:44.546-08:00Basics of ADA Compliant Signs<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">According
to a 2015 study of the Centre for Disease Control and Prevention (CDC), an
estimated 53 million Americans live with some kind of disability. The U.S.
Census Bureau estimates that out of the total number, almost 40 million
civilian non-institutionalized Americans have disability. That’s a whopping
figure: one in five adults in the continental United States have some form of
disability.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQTkgGog3OP0d5TQ4bRYBp-OpVRMTwl0r3srSZuChhKKy9PkyqJpad2AgQX-XxbhsCFa7YsF2FPpB2AQtCW4chBcIgnd2DooSNwJuNOLX1rkfvYONPoWgqxuCkTHtoteJGX0cOWtygLE/s1600/Disabled_parking.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQTkgGog3OP0d5TQ4bRYBp-OpVRMTwl0r3srSZuChhKKy9PkyqJpad2AgQX-XxbhsCFa7YsF2FPpB2AQtCW4chBcIgnd2DooSNwJuNOLX1rkfvYONPoWgqxuCkTHtoteJGX0cOWtygLE/s320/Disabled_parking.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Image Courtesy: https://en.wikipedia.org/wiki/Disabled_parking_permit</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 12.0pt;">Accessibility
issues faced by the disabled<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span lang="EN-US" style="background: white; color: #000099; font-size: 12.0pt;"><br /></span></b></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Most
disabled people encounter difficulty in walking or climbing stairs. The next
major disability seems to be related to vision, that impacts badly memory
and/or thinking, independent living and self-care.</span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">In
order to safeguard the interests of the disabled in America, The Americans with
Disability Act (ADA), a civil right act, was passed in 1990. The ADA has done
well to help, protect and prevent discrimination against people with
disabilities by working with institutions and the government on various
compliance initiatives.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">With
the inception of the ADA, disabled persons gained ramp access to buildings, and
accessibility of places of public accommodation such as schools, supermarkets,
stores, hospitals, hotels, sports stadia, movie theaters and so on. It became
necessary for aisles in supermarkets to be wider to accommodate wheelchairs and
provide disabled persons with sufficient room to move about.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">This
mandate extended to ensure that signage and signboards were compliant with the
needs of the disabled. It paved the way for people with disabilities to access
places or information better, and to live as well their daily lives in a more
efficient and comfortable manner.</span><span style="font-size: 12pt;"> </span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b><span lang="EN-US" style="background: white; color: #000099; font-size: 12.0pt;">How does ADA
compliant signage help?</span></b></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">The
purpose of ADA-compliant signage is not just a regulatory need. It truly helps
the disabled customers and visitors find their way in an establishment of any
size. It serves well to guide them wherever they go. ADA compliant signs are
easy to read in terms of size and color of the text; furthermore, they help
people with and without disability all over the world.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b><span lang="EN-US" style="background: white; color: #000099; font-size: 12.0pt;">Types of ADA
compliant signs</span></b></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">ADA
compliant signs are required in places that are unlikely to change location or
structure too often. Signs that mark permanent rooms, establishments and spaces
such as restrooms, rooms in buildings and other permanent indoor locations and
entrances to buildings must all be ADA compliant.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">Compliance
applies to exit signs, elevator signs and convenience signs for restrooms.
Compliance involves specifications of size, height, color of text and
background and the inclusion of tactile characters for the visually impaired.
This could include pronounced or raised letters as well as Braille.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">Since
the ADA was passed over 25 years ago, its impact has been positively felt
across America. All places of business, establishments and public spaces have
seen a sea change in the location and use of interior signage. It has not only
benefited the disabled but also made it easy for all other visitors, customers
and members of the public inito locate rooms, restrooms and other places meant for
them within a building or common space.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: 12pt;">Business
owners and establishments have embraced eagerly these signs not just as an
obligation to obtain occupancy certificates but also to to leave a better
impression on visitors. This creates a strong business case for commercial
organizations, irrespective of size, to be ADA compliant with respect to
signage. It is best to choose an<a href="https://www.signmysigns.com/"> experienced professional signage company</a>,
which can carry out in letter and spirit the requirements prescribed by the
ADA.</span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-7418650377752129592017-09-25T03:38:00.000-07:002017-09-25T03:46:55.412-07:00Trade show Banner Stands: Putting your Best Foot forward<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt; text-align: left;">
<span style="font-size: 12pt; text-align: justify;">Digital economy
has created various channels for marketing departments of business
organizations to increase visibility and improve branding. However, creating
the right metrics to measure the effectiveness of campaigns is a challenge:
most businesses seek tangible numbers while digital economy is all about
various intangible benefits.</span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt; text-align: left;">
<span style="font-size: 12pt; text-align: justify;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">In such a
scenario, trade show participation continues to be a reliable mechanism to
create impact and show numbers at the same time. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-HfnWpKNvtP7ypLgtNHoV0OHlITUhPGgVe3v1XxN7_E1OB6MXXENgalkqO34rLWF1e22bdtEoePrn1E5oP00QGWKPP7UsoXFsUS10cuQoj7oy2bYHp0ZIs1m0mtPT7ohnowlg8xPvl3U/s1600/Sign+my+signs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="300" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-HfnWpKNvtP7ypLgtNHoV0OHlITUhPGgVe3v1XxN7_E1OB6MXXENgalkqO34rLWF1e22bdtEoePrn1E5oP00QGWKPP7UsoXFsUS10cuQoj7oy2bYHp0ZIs1m0mtPT7ohnowlg8xPvl3U/s400/Sign+my+signs.png" width="200" /></a></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 14.0pt;">Tradeshow collateral<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Maximizing ROI from
tradeshow participation requires a well-orchestrated strategy. Marketing
paraphernalia include brochures, handouts, takeaway gifts, order forms, booth
graphics, banners and banner stands. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 14.0pt;">More about banner stands<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Banner</span></b><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> stands are one
of the most popular tools in the hands of marketers. Unlike static booth
graphics, you can move around banner stands with ease, and experiment with
their placement at different locations for maximum impact. Furthermore, you can
replace easily the artwork to cover a wide range of messages and offerings. For
this reason, they go by the name Pop-up Displays. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Banner stands are
of different types depending on the size, the location where they are used and
the material used for the graphics. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 12.0pt;">Retractable banner stands<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Retractable
Banner stands, the </span><span lang="EN-US"><a href="https://www.signmysigns.com/promotions"><span style="font-size: 12.0pt;">most
popular option</span></a></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">, offer
convenience and sophistication in a cost-effective manner. Here, the artwork is
rolled into a floor-mounted base, rolled up and propped up with a pole.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Material:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> The artwork is generally made of vinyl,
which is long lasting, easy to maintain, and comes with a protective carrying case.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<br /></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Panels:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> These can be single or double sided
with snap-open rail and tension control. <o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Base styles:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> These can be truss, pedestal or
diagonal, in either anodized silver or black finish.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Artwork:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> Digital printing in full-bleed makes
these banners stand out even from a long distance.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Illumination:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> Illumination is
possible to maximize impact, as is done in retail showrooms and exhibition
centers.</span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><br /></span></div>
</div>
<div class="MsoListParagraphCxSpLast" style="line-height: 18pt; margin: 0cm 0cm 0.0001pt 27pt; text-indent: -18pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "symbol"; font-size: 12.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin;">Cost:</span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> Common models feature pre-installed
graphics, where the artwork retracts into the base; high-end models feature
cartridges for replacing the artwork with ease. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<div style="text-align: left;">
<br /></div>
</div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 12.0pt;">Tabletop banner stands<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Tabletops, as the
name implies, are smaller and placed on a table. While the retractable banners
entice visitors with catchy messages and graphics, tabletop ones make the
visitor reflect on the offerings and arrive at a decision. Here again, the
tabletops can be propped up horizontally or vertically and they come in
different materials and sizes.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 12.0pt;">Poster stands<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">These are the
oldest form of banners featuring a static pole and a panel for the artwork to
fit in. These can be single-paneled with single or double-sided artwork or
double-paneled where the panels are joined at the top and moved apart to form
an ‘A’.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: blue; font-size: 12.0pt;">Backdrop stands<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">These are used
when larger and heavier banners need to be flexibly placed at an event or
commercial enterprise. The stand consists of a sturdy metallic frame made of
two or three poles. The artwork is attached to the frame using custom hardware
such as hems and grommets, snap rings, wire-locking rings and s-rings.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Banner stands may
appear a simple and straightforward choice for marketing managers. However, for
best results, you would do well to engage a </span><span lang="EN-US"><a href="https://www.signmysigns.com/promotions"><span style="font-size: 12.0pt;">reputed
professional signage company</span></a></span><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">
who are update on innovations in this area and can maximize ROI from your
expenditure. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="line-height: 18pt; margin-bottom: 0.0001pt;">
<br /></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-73993375615124038932017-07-20T22:47:00.001-07:002017-08-28T21:00:45.694-07:00Boost Your Sales with Large Format Digital Printing Products<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN8XnMPz5xlFSfXnzODxgFoWLM6_h-HVW5HIz35eQmgrJKViCF0gdE3uKpp6IvsgU9tNLHLlEqceTkjro9t4NJtJlzFBVqgVJI4TThJA4Uxx73VK0EDOhBvjKbj2Kw_RYSslR2MkjyIgY/s1600/Sign+my+Signs.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiN8XnMPz5xlFSfXnzODxgFoWLM6_h-HVW5HIz35eQmgrJKViCF0gdE3uKpp6IvsgU9tNLHLlEqceTkjro9t4NJtJlzFBVqgVJI4TThJA4Uxx73VK0EDOhBvjKbj2Kw_RYSslR2MkjyIgY/s320/Sign+my+Signs.jpeg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing departments continue to face new challenges even in the age of
digital advances and automation. According to the 2017 State of Inbound
Report, some of the top challenges included identifying the right
technology for marketing needs. This is quite significant as technology
is a great enabler in the hands of marketers. <br /><br />Consider printing
for example. Offset and other types of printing technology are
laborious, cumbersome and time-consuming; they slowed down the pace of
campaigns, until the advent of large format digital printing in 1991.<br /><br /><b>What is large format digital printing?</b><br /><br />Large
format digital printers are much larger computer-controlled printing
machines; they use much larger print rolls, the width of which can range
between 18” and 100”. No plates or cylinders are involved in the
printing process. The technology is generally inkjet, where nozzles fire
jets of ink directly on to the large-sized print roll fed into the
printer. <br /><br /><b>Why is it so popular?</b><br /><br />Business
organizations rely hugely on large format printing today, as it’s a
great combination of low-cost, quick turnaround and high quality
printing.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Affordability:</b> Other forms of
printing such as lithography and offset require first templates that use
film plates, photo chemicals and lots of ink; no wonder they cost more.
In contrast, digital printing requires no such preparation; printing is
done directly and instantly and so it is affordable. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Flexibility:</b>
Since the data for printing is created and stored digitally, it’s easy
to make quickly design changes and enhancements in real time and with
minimum effort, allowing multiple designs to be printed in every batch. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Consistency: </b>Other
types of printing such as screen and offset show variations between one
print to another; this is due to dependency on hardware. On the other
hand, digital printing software controls these parameters effectively,
and hence prints are consistent throughout. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Variety:</b>
Digital printers use water-based inks or UV curable screen printing
inks. The latter allows printing on any surface or material such as
paper, glass, wood, vinyl or sintra. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Speed:</b>
There is no need for any preparation or prior setup and all processes
are digital. Thus, large format digital printers can output 5x4 or
larger prints than other print technologies, making it possible for the
entire printing job to be completed the same day. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Eye-catching:</b>
Large format banners and posters used in billboards or hoardings are
terribly eye-catching; they bring more conversions than print media
content, making them ideal for advertising. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Long-lasting:</b>
Thanks to the quality of inks used in large format digital printing,
banners, posters and billboards printed this way can last for months or
even a year, braving the elements without any deterioration in quality. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Eco-friendly: </b>Other
forms of printing require printing to be done in bulk. This is wasteful
and toxic to the environment as the unused prints are dumped as trash.
In contrast, digital printing requires no preparation, and so prints can
be taken as and when needed. </span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Large format digital print products</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The following are popular large format digital print products:</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<ul style="text-align: justify;">
<li><a href="https://www.signmysigns.com/"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Vinyl Sign Banners</span></span></a></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Custom Printed Signs</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posters (cloth/paper/vinyl)</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Booth Graphics</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Printed Stickers </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Retail Graphics</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Hoardings and billboards</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Backlit Signs</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Stretched, fine art Canvas Prints</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Floor Graphics</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Canvas Prints</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Wall Paper</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Building wraps</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Printed Table Cloths </span></span></li>
</ul>
<div style="text-align: justify;">
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Large format digital prints are what you may need to boost your sagging sales. It is best to engage a reputed professional agency, which will do a good job and record impressive returns from your outdoor campaigns.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-79617700407104544332017-06-22T21:23:00.002-07:002017-06-25T23:23:27.366-07:00Add some Punch to your Interiors with Vinyl Decals<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdwvcmd0QvUbzAwa8o5NAzhHsZrkOl8BHZDsE7h7Eo-FGXBYi289ABTpdrYhFOuFF864_6wiE0nTIC65ua48aEgJbh57HPoxt6117wUKSHbhVG08qpn1oCHZou9J2NNt4rsiGSDnhdHA8/s1600/Sign+my+Signs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="426" data-original-width="640" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdwvcmd0QvUbzAwa8o5NAzhHsZrkOl8BHZDsE7h7Eo-FGXBYi289ABTpdrYhFOuFF864_6wiE0nTIC65ua48aEgJbh57HPoxt6117wUKSHbhVG08qpn1oCHZou9J2NNt4rsiGSDnhdHA8/s320/Sign+my+Signs.png" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Business and homeowners of today are keener than ever before in
differentiating themselves. As the Internet shrinks the world, and
social media highlight one’s signature lifestyle, homeowners and
businesses are leaving no stone unturned in incorporating the latest
trends into their decor. <br /><br /><b>Minimalistic trends in the recent past</b><br /><br />Interestingly,
the latest trends do not necessarily mean the most expensive trends.
For example, minimalism is an enduring movement that is as popular with
the rich and the famous as it is with the artistically inclined.
Homeowners keep exploring simple and inexpensive, and yet highly
effective means of improving the aesthetics of their homes.<br /><br />A
case in point is wall treatments. All of the following have been
experimented with: expensive and large-sized canvas paintings, richly
patterned tapestries, wall hangings, metal or ceramic art, wall paint in
one or more colors, and wall paint in textured patterns. <br /><br /><b>Vinyl decals: features and benefits</b><br /><br />A
more popular trend in recent years is wall decals. These are vinyl
stickers that can be ripped off an adhesive base and pasted on the wall,
or ripped off the wall and replaced with a new one. These new décor
elements combine the artistry of all of the above wall treatment options
into a much simpler and inexpensive choice. <br /><br />That explains why
vinyl decals are inevitably ubiquitous today. Decals are in use
everywhere: the walls of drawing, dining and bedroom spaces of homes;
executive cabins and conference rooms of offices, hotels, restaurants
and resorts; vehicles and sports equipment! Decals can transform even a
small or simple enclosure, giving it a significant prominence.<br /><br />Decals are made of high quality, interior-grade and removable vinyl with several advantages:</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ease
of application: There is no preparation involved. The wall must have a
smooth texture, must be painted more than a week earlier, and be
absolutely dry with no seepage issues. There is no curing, drying, or
cooling time and once applied, it is good to go. However, one should
avoid self-application, as there can be warps and wrinkles. Professional
signage companies have the necessary skills and techniques to apply the
decal flawlessly. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Durability: Outdoor decals that bear the
brunt of the elements have served well for 5 years and in some cases for
10 years. When used indoors, say on walls, their life span is 6 years
and more. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Range of designs: While simple designs inspired by
nature were popular in the initial years, homeowners today keep
experimenting with artistic motifs from cultures around the world, or
images of religious and cultural significance. Silhouette images of
favorite icons are popular with younger customers. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">All sizes: While the smallest decal may be the size of one’s palm, the largest can occupy an entire wall or adjoining walls. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Colors:
While black is popular because it contrasts with any wall color, people
try out other colors, as well as multi-colored decals. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Self-provided
design: Customers can either choose from a catalog or provide a design
they appreciate: the décor company can create that decal design. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Self-art: You can even turn your self-created artwork into a decal you love.</span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Wall decals are here to stay for long because of their flexibility and convenience of use. Engage a <a href="https://www.signmysigns.com/">professional signage company</a>
who can suggest various decal options for your home or business
establishment and implement the same efficiently to your immense
satisfaction.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-59246556244839413672017-05-21T22:13:00.000-07:002017-05-22T02:50:48.218-07:00Using Monument Signs to attract Customers<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP-lqn8lroU9Gu7coKLpKinH08A7Z4_kpcA4ckDfL42i2f7ysamOACzMXqLcS-1cRliBhbhWrNRZC4sGnuNtWyG1IhRY0KOQmps8KeWu_LaMZQ5Nm8VAAvydviZNf8BCpNA6nPHypR7_k/s1600/Sign+My+Signs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP-lqn8lroU9Gu7coKLpKinH08A7Z4_kpcA4ckDfL42i2f7ysamOACzMXqLcS-1cRliBhbhWrNRZC4sGnuNtWyG1IhRY0KOQmps8KeWu_LaMZQ5Nm8VAAvydviZNf8BCpNA6nPHypR7_k/s320/Sign+My+Signs.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In a recessionary economy, marketing departments are under constant
pressure to conserve capital and justify ‘marketing spend’. Advertising
budgets suffer cuts and cost-effective ideas of increasing visibility
are in demand.<br /><br />Thankfully, there are plenty of options of
cost-efficient promotional tools. Outdoor advertizing and more
specifically high-quality signage is one such option. It can create
subtle magic that can draw customers to your business. Monument signs
are the most popular of signage choices. <br /><b><br />What are monument signs?</b><br /><br />A
monument sign is a freestanding, outdoor, ground signage of about 5
feet, positioned at your eye level; it has a huge advantage in that it
can attract the most significant category of prospects – people driving
or walking by. That is why they are very popular with shopping malls,
real estate agencies, community centers, restaurants, pubs, cafes,
bistros, libraries and theme parks.<br /><br />The name comes from the fact
they are large enough, and are fixed firmly on to the ground. They are
made from a wide variety of durable materials such as block/brick,
polystyrene or aluminum. They are mounted on a base of concrete, wood,
brick or stone with side pillars or on side posts. Being low on the
ground, they are a lot more noticeable than billboards and pole-mounted
displays.<br /><br />Monument signs are designed to be weather-resistant and
have a life span of a minimum 10 years. They show resilience in the
face of rain, snow, sandstorms and even hurricane-force winds, the
strongest of winds; that is why they are so popular all over the world
and not just the US.<br /><br /><b>Trends and variations in monument signs</b><br /><br />A
monument sign has two main components – the signage and the structure.
Businesses can play with both these elements to create a wide range of
styles of monument signs.<br /><br />Structures could be made of a block
with stone or brick veneer, fabricated steel cage with stone or brick
veneer, or expanded polystyrene. Another option is electronic paper sign
(EPS) that can be used for both the structure and signage, and can
replicate stone or masonry look.<br /><br />When it comes to the signage,
they could be illuminated sign cabinets, dimensional letters, channel
letters or LED message boards.<br /><br />Thus, one can create multiple combinations of structure and signage; however, the most popular ones are:</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">High
Density Urethane (HDU) foam monument and signage with raised metal
letters: Here the monument is built from a solid EPS foam core. It is
then sealed in a thick polyurethane hard coat that makes it durable and
pest-resistant. Metal letters are then partially embedded into the base
and partially projected out. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fabricated aluminum monument
signs: Here, the structure is a fabricated aluminum box that can be
painted in your logo colors. Signage letters are of raised cut metal,
either illuminated with LEDs or non-illuminated. The base is generally a
concrete pad. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Lettering made of cut metal or fabricated
stainless steel: Stainless steel letters are popular as they are low on
maintenance. Other equally popular metals are copper, brass and bronze.
Metal letters can be easily installed on stone, masonry and concrete
structure. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Backlit lettering: LED backlighting for metal letters creates a halo effect that can be dramatic and breathtaking.</span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Monument
signs with an aesthetic landscaping backdrop can be a very
cost-effective way of generating buzz for your business. It would be
best to engage a competent <a href="https://www.signmysigns.com/">signage agency</a> that would create excellent monument signs for your venture.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-11986778242972639342017-04-23T22:38:00.000-07:002017-04-24T21:48:48.048-07:00Tradeshow Collateral : Getting them Right<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm05dShTO8rUKEwQ9-ExPz7K2vbsrpPiN3ctoWyXTgeRHBn9qND2a6EJFzZyg3p1oBpo-5i9s78jJLXuOZd3KnLqewpc3lofXzU9zoIHHayXnFl4_oKTUPjfn6akQ3vSW2n7L0FeXUViY/s1600/Sign+My+Signs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm05dShTO8rUKEwQ9-ExPz7K2vbsrpPiN3ctoWyXTgeRHBn9qND2a6EJFzZyg3p1oBpo-5i9s78jJLXuOZd3KnLqewpc3lofXzU9zoIHHayXnFl4_oKTUPjfn6akQ3vSW2n7L0FeXUViY/s320/Sign+My+Signs.jpg" width="239" /></a></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Across industry sectors, tradeshows are the most important weapon in the
arsenal of Sales and Marketing departments of small and mid-sized
organizations. They provide an opportunity to study in a quick and
convenient manner the level of competition, the emerging trends in the
business, and the cream of prospects.<br /><br />No wonder, tradeshows are
big business in the US; in 2015 alone, they consumed a whopping amount
of 12.6 billion USD (source: Statista.com). <br /><b><br />Addressing tradeshow challenges through collateral</b><br /><br />Despite their popularity, tradeshows are not without their share of challenges, some of which are listed below<span style="font-family: "arial" , "helvetica" , sans-serif;">:</span></span></span><br />
<br /></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Booth <span style="font-family: "arial" , "helvetica" , sans-serif;">M</span>anagement: </b>The first major challenge is to arrive at the right
number-and-profile mix of competent people that would operate
effectively the booth.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Outsourcing or not:</b> While it has become a trend to outsource booth staff, it doesn’t work well for every type of business.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Effective <span style="font-family: "arial" , "helvetica" , sans-serif;">C</span>ommunication for <span style="font-family: "arial" , "helvetica" , sans-serif;">C</span>onversion:</b> Clearly, the most important aspect of the
tradeshow is to convert warm prospects that visit the booth into hot
leads for sales. This requires effective communication and meaningful
interaction.</span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Booth graphics have emerged as a common and
dependable solution to address these challenges. A judicious blend of
fixed and mobile signage elements of different sizes would be handy:
they can answer graphically frequently asked questions of prospects,
impress them with stunning imagery, and coax them into a decision by
presenting insightful data. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Getting right tradeshow collateral elements</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Logo
or <span style="font-family: "arial" , "helvetica" , sans-serif;">H</span>eader <span style="font-family: "arial" , "helvetica" , sans-serif;">B</span>anner:</b> Tradeshow exhibitors today junk away the simple
nameplates provided by tradeshow organizers, and replace them with
custom-made, large-sized banner or panel with the company’s logo,
tagline and impressive imagery. These are backlit or frontlit to stand
out from a distance and attract visitors. Some companies have even gone
on to replace this with an LCD screen that plays videos and animated
graphics. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Booth <a href="https://www.signmysigns.com/"><span style="font-family: "arial" , "helvetica" , sans-serif;">W</span>all <span style="font-family: "arial" , "helvetica" , sans-serif;">Gr</span>aphics</a>:</b> Also called backdrop panels,
booth wall graphics can occupy either part of or the entire wall space
provided by the organizers. These are usually vinyl rolls, which can be
rolled and carried in a canister. The panel banner can reflect
spotlights all around and can be distracting; but rolls that have a
pebble finish surface can solve this problem by deflecting part of the
light.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Standees or <span style="font-family: "arial" , "helvetica" , sans-serif;">B</span>anner <span style="font-family: "arial" , "helvetica" , sans-serif;">S</span>tands:</b> Since the late 1990s,
collapsible standees or banners have become the rage at tradeshows. This
is because they are retractable rolls that can fit neatly into a metal
container. Unlike booth graphics, these are mobile enough to move around
and ease human traffic, or entice visitors when kept at booth
entrances. These can feature eye-catching imagery and thought-provoking
copy. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Signage:</b> Signage could be hanging posters and banners
that carry little nuggets of information about the company, or products.
These can feature attractive images and could be given away as
souvenirs. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Tabletop <span style="font-family: "arial" , "helvetica" , sans-serif;">D</span>isplays:</b> In addition to brochures and
printouts given to prospects, tabletop displays too could be small,
foldable paper knick-knacks that contain useful information, prizes,
offers or coupons. These can charm prospects and incentivize them into
making a decision. </span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Booth Graphics can make or break your
tradeshow participation by alluring or turning off prospects. Engage a
competent professional agency that can develop high-quality booth
graphics and other tradeshow collateral, which can make prospects spend
more time in your booth. This in itself is a big victory for you and
goes a long way in increasing sales.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-52701316111930296372017-03-23T21:35:00.002-07:002017-03-23T22:46:16.332-07:00Business and Goodwill Promotion : Exploiting Window Graphics<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczi-9OlvjB2rrMVlMVf_Zjgj1vjoccq2agJuqMvW7Iq7oCAWxXG8JexitpODBsygp82OjkNGywXjaPjp9u1Ae_I69JanvWtM4SsAlQ-YJyZ0ht0Ld20xVWr4iXh6615CB55K94VL1LjQ/s1600/Sign+My+Signs.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczi-9OlvjB2rrMVlMVf_Zjgj1vjoccq2agJuqMvW7Iq7oCAWxXG8JexitpODBsygp82OjkNGywXjaPjp9u1Ae_I69JanvWtM4SsAlQ-YJyZ0ht0Ld20xVWr4iXh6615CB55K94VL1LjQ/s1600/Sign+My+Signs.JPG" /></a></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The promises of global economy have created unprecedented opportunities
for businesses worldwide. However, the vulnerable aspects are
recessions, slowdowns and business disruptions due to economic crises in
one or more parts of the world.<br /><br />These are challenges for every
kind of business, including small and medium businesses that play a
dominant role in the local market. Such businesses have to project their
offerings with a new accent in order to beat the competition, or
augment their marketing efforts to widen the prospect funnel. <br /><br /><b>The need for window graphics</b><br /><br />Below-The-Line
(BTL) advertising strategy, which typically covers direct mail
campaigns, trade shows, printed marketing collateral, search engine
marketing, etc, addresses a larger cross-section of the prospects
market. The success of such BTL campaigns depends on various tangible or
intangible business parameters.<br /><br />Passersby may constitute a small
segment of the prospects market; however, they make up a very tangible
segment; window graphics, a much-ignored marketing tactic addresses
specifically this section. <br /><br />Window graphics are typically
stickers or decals stuck on glass windows/doors/partitions of
storefronts; they can accomplish what the most prominent signboard
cannot. Signboards can only carry the name, logo and tagline of the
business.<br /><br />Window graphics can advertise promotional offers; they
can carry contact information and images of some of their offerings;
they can display as well any important advertising message with
potentials of conversion of passersby into regular customers.<br /><br />Retail
businesses desiring to stand out from the crowd are increasingly
turning to window graphics, which can captivate passersby into the shop.
<br /><br /><b>Advantages of window graphics</b></span></span><br />
<br /></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Inexpensive
advertising: Window graphics are less expensive than vehicle wraps or
billboards. Imaginative and thought-provoking promotional messages
through window graphics can spark off word-of-mouth marketing. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Brand
recognition: Visually rich and well-designed window graphics can
subtly create brand imagery for the business and improve memory recall
of prospects and customers.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Added privacy: A well-designed
window film addresses in interesting ways the problem of outside
distraction or lack of privacy. </span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Dynamic advertizing:
Window Graphics can be easily ripped and relocated/replaced; businesses
can thus exploit seasonal demands to their advantage, and push hard
promotions. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Trends in window graphics</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<ol style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Complementing
online presence: Businesses are experimenting with precious window
space to project their image as digitally savvy. You can find these days
QR Codes on window graphics to replicate online presence.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Forming
a large banner: Large vinyl banners, which carry interesting imagery
and messages, can cover the entire storefront, including the window.
The storefront becomes thus one large billboard.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Targeted
messaging: As businesses become more customer-centric, a set of windows
can carry a series of messages targeting specific customer segments. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Product-centric
marketing: New products and slow moving or costly ones already in the
market can be promoted for an entire month by displaying their images on
windows. This can be very effective in setting off more and more
impulse buying on the part of customers. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Creating faux decor:
Window Graphics can be used to create on the passersby an impression of
chic interiors. Interior and decor companies specialize in conjuring up a
wow factor and thereby entice prospects into the showroom.</span></span></li>
</ol>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.signmysigns.com/#products-section">Window graphics</a> may be a rather simple concept that anybody can try to
exploit. Yet, it’s surprisingly underutilized, considering the lasting
impact it can have. It would be best to engage a reputed professional
signage company that can guide you on exciting options to harness window
graphics for competitive business edge and enhanced footfall and
revenues.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-40100030787095586682017-02-19T21:49:00.002-08:002017-02-22T03:18:36.123-08:00What You Need to Know About Lobby Signage<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4jZBW8s8LU0-woaxCFn5X8wnyi2EO53kYe0Mc08JECg6w8Ou-cKfH2krl13eaopOEe2c4gBzTe4q8BAtSyvF98z3rHkNn-ecCYJQv7HMD4hOkaNQyo93qx2-taDJfAmqdljnG9Fu7Wjw/s1600/Sign+My+Signs.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4jZBW8s8LU0-woaxCFn5X8wnyi2EO53kYe0Mc08JECg6w8Ou-cKfH2krl13eaopOEe2c4gBzTe4q8BAtSyvF98z3rHkNn-ecCYJQv7HMD4hOkaNQyo93qx2-taDJfAmqdljnG9Fu7Wjw/s320/Sign+My+Signs.jpeg" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">As trade and business everywhere go global, organizations are under
intense pressure to brand and project themselves with a compelling edge.
In a recessionary economy where margins are falling, organizations
cannot but examine every aspect of their business for better performance
and acquisition of larger customer base.<br /><br />The ambience of
business premises is an area, which is increasingly coming under focus.
This calls for intelligent and imaginative experimentation rather than
costly makeovers. Front office signage accommodates such experimentation
with reassuring outcomes.<br /><br /><b>How lobbies can create best impressions</b><br /><br />The
reception and lobby spaces of a company are the first point of business
interaction with clients and prospects. You can exploit this area to
achieve for your business the following:</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Establish
authority: A neat, clean, stylish and well-maintained lobby announces to
the world that you are in solid business for the long run, and that you
value professionalism.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Establish clarity: At large offices with
numerous departments, signage and wall art can provide clear
directional clues and help visitors navigate your office quickly with
ease.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Foster brand identity: Brand logos and colors provide you
with immense possibilities for rich business imagery, effective slogans,
arresting taglines, and useful information that reinforce brand recall
in prospects. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Display laurels: The lobby area provides the
right stage to display awards and accolades your company has won, which
you can highlight with additional vital information.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Market
offerings: You can display in the lobby brochures, videos, sales scripts
and other marketing collateral of your company. You can thus project
efficiently your products and desired offerings.</span></span></li>
</ul>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Lobby signage as a huge differentiator</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
impact of lobby signage becomes quite effective when all the functions
and benefits listed above go nicely hand in hand. Having evolved through
time keeping with advances in décor and material options, lobby signage
has been in vogue for nearly half a century. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Simple plastic or
metal nameplates were one of the earliest forms of lobby signage. Today,
cost-effective metal finish laminates have replaced real metal. Foam
letters are a popular option if you want to create an embossed effect of
the lettering. The face of foam letters can be plain or digitally
printed in striking patterns and colors.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Acrylic panels are very
handy when logos, captions and imagery need to be projected as three
dimensional with layered paneling. Acrylic letters can combine the
utility values of all these varieties; they have remained therefore the
number one option in recent years. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The future is that of
digital signage, which has already made inroads into hundreds of offices
and commercial establishments all over the world. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Lobby signs: dos and don’ts</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<ol style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Avoid extremely colorful signage, which can be distracting and cheapening your brand identity. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ensure a prominent placement of the signage in the lobby; it should be neither obstructed nor obstructing.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Avoid in the lobby bright lights that reflect on the signage and irritate the visitors seated there.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Match
the size of the signage letters with the lobby space: they should be
neither too small to read nor too large to be distracting. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For greater aesthetic effect and variety, experiment with multiple signage structure and medium.</span></span></li>
</ol>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">To achieve the maximum benefit and impact of your lobby signage, you would do well to engage a <a href="https://www.signmysigns.com/">reputed professional signage agency</a> that can design and develop the best signage for your business.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-70477978314320511562017-01-23T21:59:00.002-08:002017-01-30T01:22:22.884-08:00Vehicle Graphics : Why It Matters<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOzieLsnXRi8Z1h-mB3NXa-PwYhENI9O2Lqc1cX7Le2XLbeOaBxnA9cxuj2fx_UPaE3E-1W0O2DMHEt_h9khRZwCXGeBBvtRIRP1qqr4a2EaiCaQUMv-dQXcQ2BEWUb1FQOC3wBCoDMo/s1600/Sign+my+Signs.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNOzieLsnXRi8Z1h-mB3NXa-PwYhENI9O2Lqc1cX7Le2XLbeOaBxnA9cxuj2fx_UPaE3E-1W0O2DMHEt_h9khRZwCXGeBBvtRIRP1qqr4a2EaiCaQUMv-dQXcQ2BEWUb1FQOC3wBCoDMo/s1600/Sign+my+Signs.JPG" /></a></div>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing and advertising needs vary from business to
business. While product companies in the high-tech sector prefer more
online and social advertising, those in other sectors prefer billboards
and a combination of print and online advertising. Here, the unique
features of a product become the focal point of advertising. Such
information is required when one is decided about buying the product. <br /><br />Service
companies are a whole new ball game; the differentiators here are more
subtle and are built around brand perceptions of the service. It makes
more sense to keep pushing the brand name in multiple channels. Given
that people need service businesses all the time, improving brand recall
this way can drive sales growth. Vehicle graphics is precisely one such
outdoor mode of advertising that helps improve memory recall. <br /><br /><b>Vehicle graphics and their types</b><br /> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Vehicle
graphics are the most effective means of advertising a service on a
moving vehicle such as a car, truck and bus; they vary in size, price
and material used.</span></span><br />
<br /></div>
<div style="text-align: justify;">
<ul>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Vehicle lettering:</b>
This uses a small number of vinyl pieces or vinyl sheets on which the
company logo, message, or an image is printed digitally and then pasted
on to the vehicle. This takes less time to create or apply, and costs
less.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Vehicle Graphics:</b> Vehicle graphics,
although a generic name also refers to the combination of painted
letters and decals (stickers) made of digitally printed vinyl sheet;
they are then cut into desired shapes, or cut out from one single vinyl
sheet. After the paint dries, the vinyl pieces are cut and then pasted
one after another. This takes a little more time than vehicle lettering
and is costlier. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Auto-wraps: </b>Auto-wraps are at
the top end where both cost and time-to-apply are much more. Here,
entire or partial body wraps made of vinyl are printed using
large-format printers. Highly skilled technicians apply them on the
vehicle carefully. This is necessary as the vinyl can shrink or wrinkle
at places if not applied properly. </span></span></li>
</ul>
</div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><b>Benefits of vehicle graphics</b></span></span><br />
<br /></div>
<div style="text-align: justify;">
<ul>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Reach a larger audience:</b>
Vehicle graphics impinge on the memory of a lot more people and are
equivalent to 40000-60000 impressions per day of other formats of
advertising.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Non-intrusive yet effective advertising:</b>
Vehicle ads are observed voluntarily, unlike TV ads that frustrate
viewers to the point of tuning them off, or print ads that can be
ignored altogether.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Mobile, not static:</b> Because
they are mobile not static, vehicle ads come into the vision of
prospects more often than other types of advertising in many business
sectors.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Cost-effective:</b> After the one-time
expense, you can use and reuse vehicle ads several times at no cost,
compared to TV or print ads that can be prohibitively costly.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Get local:</b> With vehicle ads, local businesses can reach prospects much better and faster, unlike newspaper ads or inserts.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Free of restrictions:</b>
While billboards, print, and TV ads come with umpteen restrictions,
vehicle ads give your business complete freedom to experiment, at no
additional cost. Protect the vehicles: The vinyl wrap is quite durable
and lasts long. Furthermore, it protects the vehicle from scratches,
fumes, and the extremities of weather.</span></span></li>
</ul>
</div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />Vehicle
Graphics bring enormous returns on the marketing spend, both in the
short and long runs. You would do well to engage the services of a <a href="https://plus.google.com/photos/+SignmySignsSantaClara/albums/6117043895513068689">professional agency</a> that will create stunning visuals and crisp copy, to
make your vehicle graphics more effective.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0tag:blogger.com,1999:blog-2664636825955638870.post-37781318308425417192016-12-26T03:03:00.001-08:002017-01-01T20:31:01.385-08:00Frames and Displays: Getting them Right<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRgfFoE9tB5krYqrRr1kFRDbcz-YMFuO8XYV9xQNsvxGa5HQEvVJd129Bqu2X8-U4Pc9YzshJDuIn3WZtJTBl0ALloWqhfgR_UlAg9ITFLd3FnygNqs0FLoPLG1GMSQ_EoyhTv693_kOg/s1600/Sign+My+Signs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRgfFoE9tB5krYqrRr1kFRDbcz-YMFuO8XYV9xQNsvxGa5HQEvVJd129Bqu2X8-U4Pc9YzshJDuIn3WZtJTBl0ALloWqhfgR_UlAg9ITFLd3FnygNqs0FLoPLG1GMSQ_EoyhTv693_kOg/s320/Sign+My+Signs.jpg" width="320" /></a></div>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Business development of any company depends on signage – an integral
part of its brand messaging or brand communication. Unlike other media
and channels that are time- or space-bound and short-lived, signage is a
permanent entity that heralds to the world 24x7 the organization and
its business message; it triggers better memory recall and enhances
impulse buying. <br /><br /><b>Frames and displays</b><br /><br />A-frames
and display boards are among the oldest forms of advertising and
signage; they are used at the point-of-sales or point-of-purchase
(POS/POP) across industry verticals and sizes of business.<br /><br />Frame
display boards find wide usage from restaurants, bars, pubs, cafes,
hotels, motels, and salons, to offices, factories and tourist locations.
They are simply placed on sidewalks, or propped up on poles without
much fuss.<br /><br />They are thus very efficient and cost-effective. They
can be used at all outdoor locations; their modern versions are spring
loaded to prevent tipping over by strong gusts of wind. <br /><br />They are
in wide use indoors at hotels, conferences, symposiums, social
gatherings, schools or colleges in the form of tripod displays in the
lobby or main venue; they promote business or share secondary
information that enhances the brand message. <br /><br /><b>Benefits of their use</b><br /><br />Various
surveys and studies conducted by Signs.org, Bang Advertizing and What’s
your Signage highlight the importance of on-premise signage systems
such as frame display boards. According to their findings, such signage
can achieve the following:</span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Alert prospects about your
presence: In the small and medium business segment, 85% of the prospects
targeted belong to the neighborhood. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Bring in new customers:
Signage can attract passers-by effectively; as much as 35% would miss
noticing your business unless there is catchy on-premise signage. A
recent survey to find out how customers discovered a business revealed
that about 50% of them were solely drawn by on-premise signage; 33% by
word-of-mouth referrals; the rest by print and broadcast media.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Attract
impulse buyers: One survey showed that 20 to 45% of window shoppers who
passed by were impulse buyers. This is quite significant, considering
the revenue payoffs that come from spending small amounts on signage. </span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Increase
profits: Adding or changing pole signage, directional signage or plaza
identity signage for retail businesses can increase revenues in the
range of 8.6% to 15.6%.</span></span></li>
</ul>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Getting frames and displays right</b></span></span></div>
<div style="text-align: justify;">
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Planning:
Give yourself 2 to 3 weeks to come up with the right themes, draw the
best designs, do error-free proofing and printing, and think of the most
appropriate installation.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Format and location: Given the wide
range of formats and locations available on your premise, map them
precisely for maximum business impact.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Weather factor: Install
wind- and rain-proof frame displays; factor as well the need to use tent
pegs or cables to fasten them secure, so that they can withstand the
worst of any weather condition.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Maintenance: Check the signage regularly for signs of damage or impact of weather and fix/replace them accordingly.</span></span></li>
<li><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Transportation:
If you need to use the frame display boards at other locations or
events, move them with care, as slipshod transportation could lead to
damage.</span></span></li>
</ul>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Frame display boards are easy to use and cost-effective
as well. Invest in a <a href="https://www.signmysigns.com/">professional signage agency</a> and you can rest
assured of excellent design and installation, and maximum returns.</span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10518533092358137482noreply@blogger.com0