When you are
organizing an event or a part of it, you have a lot to think about it from a
branding and signage point of view. Whether it is your banner, counter sign or
kiosk, there are several ways to attract customers to your booth or event. One
of the most important aspects to keep in mind, is the ease of finding signage
and visual graphics that entice customers to your booth.
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| Image Courtesy: Pexels |
Signage options to attract customers to
your event:
Floor Graphics:
Floor graphics or Floor
signs are an extremely effective way of catching customer attention. Whether it
is a decal at the entrance or a set of arrows that lead them directly to you,
these are often a first touch-point for customers and will leave a lasting
impression. More importantly it makes things easier for the customers to find
you.
Digital Signs:
Keep your audience
informed with the help of digital directories or interactive displays. Stand-alone kiosks or wall mounted screens can
display multiple messages during your event. Giving regular and real-time
updates on activities, event schedules, offers and other visitor information
makes it much easier for a customer to come right to your kiosk, booth or
event.
Table Graphics:
Every office space,
store space or facility has tables. These are great opportunities for you to
showcase your brand and keep reinforcing your message. They also add life to
otherwise dull tables and are wonderful differentiators. Watch, as you start
seeing Instagram posts of your tables! They can also help identify areas of the
office, and the use of those particular tables in a more personalised manner as
required.
Structural Signs and Graphics:
Highlight the power
of existing structures at the event venue. Whether it’s a wall, floor, staircase
or elevator, these areas are often more crowded in any event. After all,
everyone has to come through these to get to you. If you show people the way and
direct them to your booth, you will surely see a tremendous improvement in leads
generated at the event.
Wearables:
It is incredibly
important that people should easily identify your event staff and security
guards. Give your staff event-branded T-shirts, hats and badges so that
attendees can easily find them, and know from whom to ask for help or
directions if needed.
Window Graphics:
Window graphics can
be used to extend branding to the exterior décor and can have a practical use
in blocking the sun or areas that you don’t want outsiders to see. Displaying contact
information and exhibiting products or service photographs in action can make
your business find more reach.
Choosing the right mix of signage for
your event:
Depending on whether
your event is an outdoor or an indoor one, your options can vary. Weather also plays
an important part if it is an outdoor event. Take care to thoroughly inspect the
venue and identify the best options for signage placement. If the venue has
multiple entry points, or if customers need to access the main area through
staircases and elevators, then these areas are great vantage points. In the
case of an outdoor event, you will have floor areas that can be emphasized with
structural signs around the area, to maximize footfall.
Conclusion:
Multiple options
exist while choosing the right mix of signage to improve your event experience.
Opting for the right one begins with a clear understanding of the layout of the
venue. Identify key areas where you can feature path-bearing signs to direct
traffic to your event, booth or kiosk.
