Thursday, 29 August 2013

What are Different Types of Digital Signages?

When doing business in a state like California, one needs to be pro-active and innovative while advertising. The marketing strategies must be efficient, effective, and memorable so that they stand out from competition. One of the most successful forms of marketing today is with the help of digital signage.

Digital signs are a type of electronic displays that are used to display promotional messages, menus, information, and the like. These signs normally make use of technologies such as, LED, LCD, projected images and plasma displays, and can be seen in both private and public environments, including hotels, retail stores, restaurants etc. Such displays are usually controlled by servers or personal computers.

The Various Uses of Digital Signs:

Digital signs can be used for several different purposes. Here are few of the most common applications:

  • To display public information such as weather, news, and the like
  • To display internal information such as corporate messages
  • Menu information
  • For advertising
  • To promote a brand and build the identity of the brand
  • Enhancing the experience of the customers
  • Enhancing the atmosphere with interactive screens

Types of Digital Signage:

There are a variety of digital signage solutions that businesses can use. Each type serves a different purpose:

Indoor digital signage:

Businesses that require providing a list of messages, services and notices to their clients can use these displays.  With the help of indoor digital signage, owners can update their ads instantly in a way that is appealing to the audiences. Whether its RSS feeds, live TV, social media streams, digital signage has the potential to display any media format.

Digital Posters:

These are the most reasonable yet the most effective marketing techniques one can get. Digital posters make use of high definition (HD) displays and an in-built media player. However, they need to be updated manually every time there is a change. 

Digital Menu Boards:

These displays can be utilized as stand alone or networked. The boards make use of an LCD monitor and are most successful in restaurants and bars. This form of advertising technique is capable of enhancing the owner’s sales exponentially.

Features of digital menu boards for owners:       

    Update prices and items from anywhere

    Add new promotions and specials easily

    Enhance sales by up selling and cross selling

    Eliminate unrequited delays and printing costs    

Outdoor Digital Signage

These signs are connected to a network and are placed outside. They have an LCD enclosure so as to offer protection from theft and vandalism. They are absolutely perfect for a business that is trying to promote its brand name to people who have no exposure to its services and products.

Because of high marketing costs and constraints, business owners tend to focus on using a single advertisement that can reach the greatest number of audience for the longest duration. Even though such approach could be effective, it may not always allow for a marketing approach that is targeted. With the assistance of digital signage, owners can cost-effectively and easily tailor advertising campaigns that match certain target audiences.

Choosing the right digital sign should basically depend upon the business needs and preferences of an individual. Therefore, the best thing to do is to get in touch with a reputed sign making company that can recommend the right form of digital signage solution. One of the best ways to find out about such companies is to search online. There are several well established providers in California that have their own websites. Customers can go through their collections and can contact them if interested.

Wednesday, 14 August 2013

How effective is Vehicle Wrap Advertising?

It is a tough job to create customer awareness in a place like California by using basic, traditional advertising. One needs to be out-of-the-ordinary to be visible in this market. If a business wants to be recognized and wants to be at the top of the client's list, it has to stay ahead every day. This is where car wraps come in. Car wraps have the ability to reach a larger audience while offering the lowest investment rate in comparison to any other type of advertising media. They are affordable to large and small brands that choose to use these graphics as their main advertising strategy.

Vehicle wraps have several benefits that traditional media lacks. Here are some of the main rewards of using this form of advertising:
  • Mobile advertising has the ability to reach a wider audience at a lower Cost per Impression than any other form of outdoor advertising.
  • One car wrap can produce between thirty thousand to seventy thousand impressions every day.
  • Experts foresee a sharp increase in the time spent by people in personal vehicles and the total number of trips per person.
  • Fleet vehicle advertising increases name recognition fifteen times more than any other kind of advertising.
  • It’s impossible to shut off a message on an automobile, it is displayed 24/7.

Designing a Wrap:

Here are the fundamentals of designing a good car wrap. It is best to hire an artist to achieve difficult graphic designs. 

    List the product or company. It is important to make sure every driver, even if he sees the car briefly, should be able to understand what the advertised item is about. It is important to make the fonts bold and large.

    List a phone number or website to contact. A lot of times the wrapped cars will rush by too swiftly for customers to notice the product name. Due to this, business owners must ensure that the wrap has a website or phone number listed with the product or service.

    Attract attention towards the car. Colors, texts or graphics certainly draw a lot of attention. However, it is important to keep a balance and not over do the look as that can get distracting. Using decals that change the appearance of the car just enough that the driver is drawn to gaze at the vehicle is an extremely good idea.

Choosing a good company:

To ensure maximum return on investment, businesses must find the right vehicle-wrapping company. There are several sign makers listed on yellow pages and the internet. However, it is important to ensure that the chosen provider is legitimate and has ample of experience in this area. Due to the economic slump, vehicle-wrapping scams have raised manifolds. A very common technique that scammers employ is to offer prospective clients a sizeable discount and then ask for a portion of the total cost to be transferred to them beforehand to take care of the total cost of wrapping. Once it has been ensured that the company is legitimate, the vehicle owner can negotiate the prices. Competition for car wrapping companies is getting pretty stiff. Hence, getting desirable rates is highly likely if the owner plays the cards right.

Car wraps and decals help turn any vehicle into an impression-generating machine. As per experts, more than seventy percent of the motorists are influenced positively by products and companies advertised on vehicles. Moreover, these graphics generate more than six hundred visual impressions per mile. In comparison to customized paint jobs, car wraps and decals have made it extremely reasonable and more flexible to add graphics.