Monday 23 July 2018

Getting The Right Signage for Your Business

Whether you are an established business that has been around for decades or a new business that is just in the process of establishing itself, the first thing you would need to attract customers to your office is signage. This speaks volumes about your business at first glance. Bystanders and passers by will immediately take notice if you have catchy or elegant looking signage. Your prospective customers get a sense of pride walking into an office where the signage outside spells success. 

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Types of Signs

There are several ways to brand your business. The signage industry has gone through significant innovation in materials, offering options for all budgets. Depending on the type of business you run here are a few options to keep in mind:

Window Decals- If your business has a lot of windows to the outside world, then this is a must-have. Decals make good use of your windows by applying a simple sticker material. It makes for great visuals and will ensure your premise is not missed by any customer or passerby.

Digital Signage- While you can have a traditional board and poster signage printed on acrylic to highlight the space above the doorway of your business, you can add a digital signage below it. Digital signages allow you to share easy updates or unique messages on a real-time basis. This makes it interactive for visitors and prospective customers.

Banners- These can be used all year round and can hold up larger standing banners. Their weighted bases allow them to withstand wind and extreme changes in weather and are easy to move around if you want to rush them indoors.

Vehicular Graphics- These can be all year round, as a lot of bright and eye-catching wraps on vehicles. They are easy to get done, relatively moderate on the pocket, offer mobile branding and are certain to raise a few eyebrows.

Vinyl-Given the durability and ease of use of vinyl, it is always one of the best choices. It can withstand extreme heat, rain and cold and hence is ideal all year round as well. It is relatively easy on the pocket as well.

A-Frames- A-frames or pavement signs can adorn your patio, sidewalk or be kept at your door. Depending on your ad or campaign, you have multiple shapes and sizes to choose from.

Materials used in signage

There are several options that exists in the market today. Some of the more common materials are wood, metal, acrylic and glass. Wood and metal generally are more long term and maintenance free. With an all-weather quote of polish on wood, it will last a lifetime. Metal comes in various shapes and forms and with powder coating, color options exist to liven a space up. Acrylic and glass may require a little bit more care from a cleaning standpoint to keep them looking new.

Conclusion

Several signage options exist in the market today. Depending on the budget, type of business and location, a good mix of signage can be extremely beneficial.