Sunday, 24 April 2016

Signage Types You Should Know (Part 1)

As a businessperson or store owner, you are probably used to signs for promotion of your business. You know how effective they can be in conveying to your market population the message that would bring the customers in.

But are you sure that you are aware of the full potentials of signage? Do you know there are different types of signs for different purposes, which can boost your sales in different ways? Here are listed a few types of signage you should know.

Backroom or coaching signs: These signs are placed in the employee restroom or break area; they convey motivational messages to enhance performance levels of the employees.

Benefit signs: These signs highlight specific aspects of a product that promise specific benefits to the buyer.

Clearance signs: These signs demarcate an area in a retail establishment where are displayed products for sale    at specially reduced prices in order to reduce the inventory. The idea is to attract the attention of bargain hunters.

Customer profile signs: These are used to give information about the best customers of a business, as an acknowledgement of their contribution to its success. Names are put up only after obtaining permission.

Digital kiosks:  These are standalone units that have multimedia displays; they provide information on the business and/or products that will be of interest to customers.

Digital signs: These moving electronic displays, located usually in high traffic areas, provide continually updated business information to customers.

Educational signs: This is a kind of signage that provides customers with product details, which are informative and of some educational interest. For example, signage of an HVAC product may give details about ‘go green measures’, energy conservation, environmental implications of its use, etc.

Emotional signs: This type of signage helps strike an emotional chord in customers; to give an example: “10% of what you pay will be given to orphanages.”

Employee information signs: These are used to remind employees about policy or procedure changes that they need to keep in mind when working in specific areas. A “No smoking” sign indicates an area where flammable products are put on display.

Entertainment signs: These are signs that do not directly sell products, but use words or images to bring a smile to customers’ lips; they are thus made more open to spending money in the store, buying products they never thought they would.

Floor signs: A floor sign is an image painted on the floor that directs people in a specific direction; it may use graphics to point to people the locations of the products they are interested in.

Incentive signs: These signs are used to remind employees of performance-related contests and awards they could win by superior performance.

Information signs: These are used to inform people about the social or cultural activities of the business; for example, “We support the local orchestra.”

We will look at more signage types and definitions in the next post. In the meantime, if you would like to know more about the signs mentioned here, and how they can be used effectively for your business, contact a professional signage company. They have the knowledge and expertise to tell you what you need to know and, if required, make the signs the way you want.