Walk or ride down a residential or commercial neighborhood in any city or town worldwide, you are bound to come across at least one signboard along the way. Signage is still one of the leading ways for promotion of businesses, cities and even property owners to advertise products and services, or simply communicate with their stakeholders.
Image courtesy: https://www.pexels.com/photo/architecture-building-business-buy-259098/
High-quality outdoor signs leave on passersby a lasting impact. Innovation in the signage industry heralded with a bang high-resolution graphics, which could be printed on a variety of surfaces ranging from cloth and canvas to vinyl.
Durability and resistance to the elements are two key factors that determine the choice of the right kind of material for making a signage. The material for high-quality outdoor signage must be tough enough to withstand constant UV radiation from sunlight. It also needs to be durable enough to weather rain, heavy gusts of wind and vast changes in temperature.
Real estate and property management signs
Whether it is for a commercial or a residential building, a clear and captivating sign goes a long way in giving information about the property along with a call to action, if possible. Irrespective of the need or the utility, these signs are generally outdoor displays; primarily, they have to grab attention, and secondly they should be durable enough to weather the elements.
Commercial signs are generally larger as they target a larger audience. Most often, they are characterized by larger letters or numbers and are less graphically inclined. The idea here is to give core details of the property such as seller information and possibly showcase a few offers or salient features to spur buyer interest.
Residential signs are often more temporary: essentially, they need to communicate information about the property and its seller. These signs can even have directional symbols to indicate precise location; often they carry graphic images of the property itself.
Materials used for indoor and outdoor signs
The most common materials used in the signage industry are aluminum, corrugated plastic (coroplast), and medium-density overlay panels (MDO) made from plywood.
Aluminum composite panels available in several colors are extremely durable and they grab instantly your attention. Owing to their eye-catching nature and ability to endure UV radiation and harsh weather conditions, they are an ideal solution for long-term signage.
Coroplast is more cost-effective, durable, sturdy, light and resilient in nature. These corrugated plastic sheets are waterproof and can weather the elements reasonably well. They are ideal for residential properties, temporary signs, or offers, as they are easy on the pocket.
Medium density overlay panels are made of plywood and work well both indoors and outdoors; they suit well non-illuminated signage. They are UV-treated, resistant to fair amounts of weathering and can support a variety of graphics on their surface.
Irrespective of the type of property, commercial or residential, signage must be durable, eye-catching and cost-effective to the extent possible. Depending on the budget, marketers can choose from a variety of options such as aluminum composites, corrugated plastics or medium density overlays on plywood, to suit their realty advertizing needs.