Outdoor advertising has seen tremendous
innovation over the years, from basic signs, posters and billboards, which
dawned city scapes in the late 1800s, to the immensely popular vinyl hoardings
and luminous boards that we see today. Whether it is businesses, events,
announcements, instructions, guidelines or festive offers, outdoor advertising
is perennially compelling and a part of our daily lives.
Outdoor
banners
Before the digital age, outdoor
advertising and banners were largely made of cloth, heavy grade paper or in
some cases even cardboard. However, as marketers or businesses discovered soon,
these materials were not durable and given to tremendous wear and tear even
over short periods.
Another major challenge especially to
outdoor signage is the capacity to handle long periods of exposure to UV
radiation from sunlight. Ordinary banners hand-written or even printed on paper
or cloth would fade away quickly under the harsh sun. This is where the digital
age changed the game for outdoor advertising forever.
Vinyl
banners
One of the most cost-effective ways to
win the attention of a passerby, leaving a lasting impact is the use of vinyl
banners. Numerous banners these days at trade shows, outside businesses and
office spaces, sales etc., are printed on vinyl. The versatility, durability,
cost effectiveness and multi functionality of vinyl make it ideal for
advertising.
One of the most cost-effective ways to
win the attention of a passerby, leaving a lasting impact is the use of vinyl
banners. Numerous banners these days at trade shows, outside businesses and
office spaces, sales etc., are printed on vinyl. The versatility, durability,
cost effectiveness and multi functionality of vinyl make it ideal for
advertising.
Why digital
vinyl banners?
Before digital printing, marketers and
advertisers had to be satisfied with heat pressing onto vinyl. This restricted
the creativity and aesthetic appeal of the banner, producing only heavy or
blocky text, limited artwork and very basic signs; it impacted obviously the
visual appeal even though the vinyl material could withstand the elements.
With digital printing, vinyl banners
can be as much creative as a marketer desires. Professional high quality
banners are now digitally printed onto vinyl to include any number of visual
graphics, fonts, shapes and sizes for winning all attention. They are ideal for
outdoor or indoor settings and can weather any amount of rain, shine, or wind.
Types of
banners
Today, marketers or businesses have
options of several types of banner materials. Vinyl is an immensely popular
choice owing to its versatility and cost effectiveness. However, there are
other materials available for consideration. Mesh banners are effective in windy
conditions, while cloth or fabric banners are suitable for aesthetic-looking
banners for indoor settings.
Block out banners are generally
double-sided and made of high-grade PVC material. They can be as opaque as one
would require for displaying information on either side. Lightweight feather
banners or teardrop-shaped banners are also gaining popularity for outdoor
settings, as they are largely resistant to the elements and extremely lightweight
for logistical ease.
Vinyl banners are probably the first
choice, irrespective of the type of banner a business or marketer chooses to
use. Digital printing on vinyl has ensured high quality, creative,
cost-effective and extremely durable solutions for outdoor and indoor
advertising needs. It is best to consult a reputed signage
company for all your banner
requirements.
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