Thursday, 26 December 2013

Attracting Customers and enhancing Foot Traffic to a Store

When you’re trying to attract more customers by enhancing foot traffic your focus should mainly be on your outer presentation.  Here are some tips that should help you lure people in to perhaps becoming customers:

Make A Display For that Window:

If your shop is located in a popular destination that attracts a lot of foot traffic, then create an attractive window graphic that tells your store’s story. The decal should be your invitation to the people passing by. A creative window display promotes impulse sales.

Rolling Out the Red carpet for the customers:

Hoteliers and restaurateurs know there is nothing that shouts “Special” than a red carpet treatment. A simple red mat in a high traffic area, with “Welcome” on it, attracts people to the store. 

Put Your Best Product Out Front!

If you are an automobile dealer then wheeling out your best products in front of your storeroom is a great idea. Nothing grabs the eye of speeding customers faster than a huge display of a glossy new vehicle. And if the vehicle displayed is a luxury sedan everyone dreams of buying then you are sure to get a lot of inquiries. This also works well for a garden center with an impressive display.

Frames for the Parkway:

Lightweight signs are used often by real estate agents for open houses as they are reasonably priced. They can be pushed into the surface to stand about 3 feet high. These are a good idea to get the message out for limited time promotion. Some light weight signs are sturdier than others but they cannot take too much wind. 

Portable signs:

Using a portable curb sign gives a store’s message a very professional look. This important tool can be used for displaying high quality color graphics to stick out from the competitors. These signs are weatherproof with a stand that can be filled with sand, anti-freeze or water.

Planting and landscaping:

Spending some cash on the landscaping around the store or restaurant is a great idea.  The abundance of flora attracts the customer’s eye. In case you have nothing but sidewalks in front, plant some pots with bright red geraniums and make sure they’re watered and well maintained. 

Balloons for decoration:

Balloons are a reasonable way to give attention and movement to a business.  If your business premise has railing, make use of that. If you have no place to tie the balloons, you can utilize cinder-blocks placed flat to attach the strings from the holes.  Be sure to make use of plenty of balloons and replace them regularly as helium tends to deflate in the sun.

Ways That Keep Customers from coming in:

Sign Boys

There is nothing more desperate than an individual with a red arrow sign at the sidewalk pointing towards the business.  The store may get the attention but the customers will be left with a bad impression. This is because the people chosen for such duty are normally the saddest, bored individuals.

Junk Store

Stocking the old sale merchandise of a business at the sidewalk appears like a garage sale.  People who drive past will judge you by the product you have chosen to represent your company out front, i.e. things that did not sell and you decided to put them up for sale.

These are not all the ways through which you can attract customers inside a store and get the foot traffic but they can certainly give you a head start without excessive cash outlay. There are several sign makers in California you can contact for your A-frame requirements or to get your window decals customized as per your needs.

No comments:

Post a Comment