Wednesday, 18 June 2014

Five Signs Every Restaurant Needs

Opening a new restaurant is challenging and knowing how to market is more challenging. So, once your business plan is in place get ready to address your advertising needs.  Begin with:

Interesting A-frame Signs

A lot of restaurant proprietors use A-frames in front of their establishments to attract customers. These menu signs are an easy and economical way of advertising specials or writing witty messages. In fact, the more creative a business gets with these boards, the more likely it is to generate interest of the passersby.

Why? Well, because witty signs play with human psyche and interest them to try out the eatery.

Way Finding Signs

Most restaurateurs talk about menu specials, interior design, and staffing. However, what’s hardly touched upon is the importance of way finding and the difference it can make between a good and bad experience.

If a customer enters an establishment and is not quite sure what to do, then that immediately causes debilitating anxiety. Should I wait for a seat? Where do I order? Where’s the hostess? The anxiety these questions pump, immediately demotes a Grade A experience to Grade B, all because of bad way finding signage.

So, what does “good” way finding look like?

To ensure good way finding, the owner should identify the main points of interaction- seating, ordering, restrooms, pickup, etc. These areas should be marked by using identifiable words and arrows. If a restaurant nails this part of the design, it will be a step closer to enhancing its customer experience to help build business.

Menu Boards

Menu boards intend to offer patrons with the information they need, such as specials or menu listings. To make a menu board an instant hit, the owner must always include three elements - list of food items being served, ingredients inside every dish and individual rates.

Proprietors will surely see an increase in return customers if they use their menu boards properly.

ADA Compliant Signs

ADA signs help protect customers with disabilities from any discrimination and ensure that they are able to dine as well as any other customer. To comply with ADA requirements, a restaurant must offer a minimum of one travel route accessible for those who wish to access the eatery from the parking space. There should also be wheelchair accessible seats in the dining area to accommodate disabled customers. Apart from this, restaurateurs must also follow explicit guidelines covering restrooms in the establishment.

Mobile Billboards

Advertising through a fleet of delivery vehicles is a clever idea. Mobility enables exposure at any place or time resulting in ads being exposed to a larger set of audience.

They say that advertisement is an important factor through which a business can bring its product to public view, and consequentially get identification. With a serious increase in the number of restaurants in California, the need for implementing good marketing strategies has become the need of the hour. The good news is there is still room for every food-service to do well. The secret lies in using restaurant signs more creatively and efficiently.

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