When it comes to
signage, a lot of emphasis is generally given to exterior signage and branding.
A key aspect in extending this brand recall memory and imagery, is the use of
interior signage. Interior signs are a great extension of your brand and can do
wonders to further add value to your company’s products or services.
Several options exist for interior branding and you need to understand the space available, in order to decide which form of interior branding you want. Think a bit about what makes up most of your space and then work towards filling them with engaging and lively interior branding.
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Interior signage options to increase
brand visibility:
Floor graphics
Adding floor
graphics to your stairs and hallways can do wonders to spruce up dull areas and
add life and color to your space. You can use them to reinforce key messages or
simply just as directional signs. The power of high-quality floor graphics and
creatives is under-rated.
Wall murals
In case you like to
add a famous quote, inspirational words or even wish to communicate key
messages about your brand, wall murals can be extremely engaging for customers
who visit your space. Transform the area with soothing images to create a warm
atmosphere within the office space.
Table graphics
Every office space
and storage facility has tables. These are great opportunities for you to
showcase your brand and keep reinforcing your message. They also add life to
otherwise dull tables and uniquely differentiate them from the others. Watch,
as you start seeing Instagram posts of your tables! They also help identify specific
areas of the office with tables, which can be personalized as required.
Window graphics
Window graphics can
be used, to extend branding to the exterior décor and can have a practical use
in blocking the sun, or areas which you do not want to be visible to outsiders.
Displaying contact information and exhibiting product or service photographs in
action ,can make your business look more appealing.
Glass graphics
The use of graphics
on the glasses within the office offers you a lot of area to work with. Most
office spaces or facilities have a lot of glass partitions which can be covered
with graphics to showcase the brand or messages. They not only offer privacy
but also make the space lively in the process.
Which interior signage works best for you?
So how do you go
about choosing the best interior graphics for your space? Well the answer to
the simple question, “What does my space mostly consist of? ” will help you .
If you have more of solid walls than glass partitions, then wall graphics or
wall murals might look impressive. Do you have a lot of open floor space or
staircases within your facility? If yes, then floor graphics definitely should
be considered to make the space look
cheerful.
Conclusion
Several options exist for interior branding and you need to understand the space available, in order to decide which form of interior branding you want. Think a bit about what makes up most of your space and then work towards filling them with engaging and lively interior branding.