Walk or ride
down a residential or commercial neighborhood in any city or town worldwide, you
are bound to come across at least one signboard along the way. Signage is still
one of the leading ways for promotion of businesses, cities and even property
owners to advertise products and services, or simply communicate with their
stakeholders.
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Image courtesy: https://www.pexels.com/photo/architecture-building-business-buy-259098/
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Outdoor signs
High-quality
outdoor signs leave on passersby a lasting impact. Innovation in the signage
industry heralded with a bang high-resolution graphics, which could be printed
on a variety of surfaces ranging from cloth and canvas to vinyl.
Durability
and resistance to the elements are two key factors that determine the choice of
the right kind of material for making a signage. The material for high-quality
outdoor signage must be tough enough to withstand constant UV radiation from
sunlight. It also needs to be durable enough to weather rain, heavy gusts of
wind and vast changes in temperature.
Real estate and property
management signs
Whether
it is for a commercial or a residential building, a clear and
captivating sign
goes a long way in giving information about the property along with a call to action,
if possible. Irrespective of the need or the utility, these signs are generally
outdoor displays; primarily, they have to grab attention, and secondly they
should be durable enough to weather the elements.
Commercial
signs are generally larger as they target a larger audience. Most often, they
are characterized by larger letters or numbers and are less graphically
inclined. The idea here is to give core details of the property such as seller
information and possibly showcase a few offers or salient features to spur
buyer interest.
Residential
signs are often more temporary: essentially, they need to communicate
information about the property and its seller. These signs can even have
directional symbols to indicate precise location; often they carry graphic
images of the property itself.
Materials used for indoor and
outdoor signs
The most
common materials used in the signage industry are aluminum, corrugated plastic (coroplast),
and medium-density overlay panels (MDO) made from plywood.
Aluminum
composite panels available in several colors are extremely durable and they
grab instantly your attention. Owing to their eye-catching nature and ability
to endure UV radiation and harsh weather conditions, they are an ideal solution
for long-term signage.
Coroplast
is more cost-effective, durable, sturdy, light and resilient in nature. These
corrugated plastic sheets are waterproof and can weather the elements
reasonably well. They are ideal for residential properties, temporary signs, or
offers, as they are easy on the pocket.
Medium
density overlay panels are made of plywood and work well both indoors and
outdoors; they suit well non-illuminated signage. They are UV-treated,
resistant to fair amounts of weathering and can support a variety of graphics
on their surface.
Irrespective of the type of property, commercial or residential, signage must
be durable, eye-catching and cost-effective to the extent possible. Depending
on the budget, marketers can choose from a variety of options such as aluminum
composites, corrugated plastics or medium density overlays on plywood, to suit
their realty advertizing needs.
